They're used to convince someone of an

important point they may not yet realize.

You've probably used arguments in this way

most of your life in fact!

Maybe you wanted to go somewhere and had to

convince your parents that is was a good idea to

let you go. So you argued your position with them.

Maybe you wanted to buy a big ticket item and had

to argue value of buying it with your spouse!

Arguments don't necessarily have to be shouting

matches. They can simply be a device used to

convince someone of something that you feel is

important.

It's funny then, how so few sales people use art of

arguing to sell their products. Wouldn't a person who

wants someone to buy something from them want

to try and convince that one that it'd be a good idea?

Maybe it's because it's not such a good idea?

Could be why so many sales pitches are designed to

connive potential customers into buying rather than

giving them a convincing argument instead.

Let's face it . . .

Who'd want to argue a losing point?

After all, if a product is of little value, who in their right

mind would want to take position of trying to

convince someone it had value?

Maybe that's why so few try to convince rather than

connive!

Let me explain.

The three types of promotion are Junk, Active and Passive promotions.

JUNK PROMOTIONS ARE MONEY PITS

Junk promotions are those that seem to produce results, but by their very nature are really only illusionary promotions.

For example, let me begin with FFA (Free For All) pages. You might find yourself subscribing to a submission program that tricks you into believing you are submitting your links to tens of thousands search engines.

According to Open Directory website, they have only approved 1705 search engines and directories for inclusion in their database (http://dmoz.org/Computers/Internet/Searching/).

I like using DMOZ directory as an example because submitted links are tested by human beings with integrity, for honesty used in site description. Search Engine Watch and other search watchers tend to show fewer than these 1705 engines, primarily because a lot of engines provide very little value.

Yes, you can submit your URL to a FFA page, but FFA’s usually only permit 100 or 1000 links on their page at any one time. So, if ten thousand people are submitting a link to an FFA page on a daily basis, then average life of your link is between seven minutes and 144 minutes. I suspect actual number of submitters is much higher and results are much worse. Given that few people surf FFA pages, chances of your submission being of any real value is practically nill!

Most of people telling you that you can submit your site to tens of thousands of search engines are truly only submitting your site to FFA pages! Beware of false promises.