Search engines still read text. That text still has to be relevant to site. Keywords are text and must be placed strategically throughout your site. Those keywords within text are still determining factor on how high you go up search engine ladder.

While many engines now place no relevancy whatsoever on keyword META tag itself, there are still plenty of places - legal ones - to insert keywords in order to boost your rankings.

Keep this list handy when writing copy for your site pages. It will help you get biggest bang for your search engine buck.

1. In your URL.

Putting a keyword or keyphrase within your URL (domain name) counts for major points!

2. In your page link names.

Rather than using a link in your navigation bar like "services", add a keyword to that page link. If you are a marketing consultant, you could put "marketingservices" instead.

3. In links throughout copy.

But that was then.

Now we have Information Super Highway. Finding information, or anything else for that matter, is simply an act of entering in correct keywords at your favorite search engine or directory.

Keywords are 21st century equivalent of Yellow Pages and they are necessary to find whatever it is that you seek online. But, not only do you find things with keywords, they are also what others will use to find you.

The keywords you use on your website will determine exactly how your website will perform in search engine and directory searches made by potential visitors.

This can have a huge positive or negative effect on exposure your website receives from global audience of Internet.

Traffic is essential for success of any website.

It does not matter what purpose of website might be. Without traffic, then you are creating a website that will never be seen by anyone other than yourself.

For those of us attempting to do business online, proper use of keywords can make or break you.

Here are a few important points to consider:

1. Choose Proper Keywords.

If you are selling fresh fruit online, it will not do you any good to use words that describe auto parts. The keywords you choose must be closely related to that subject or topic which will be found on your website.

2. Good Use of Keywords.

Not only must you choose correct keywords to describe your website, but you must also make use of those keywords throughout actual body of text of your website.

3. Excellent Use of Keywords.

Many people go to trouble of researching keywords to make their web site as attractive to potential visitors doing searches but fail miserably at most important element of entire process by naming Title of their website Homepage.