Smart way to increase trafficWritten by Oksana Savaryn
It is vary important to know where your traffic to your Web site is coming from. Is it through a Search Engine, or through promotion of your URL in an ad or a newsletter? This information will give you another clue as to your visitors' mindsets when they arrive to read your Web site's content. Why? Because "ad traffic" is tougher to persuade than customers who arrive via Search Engines. Why? Why is ad traffic tougher? Because if people find you via an ad, they know they've been "pitched." And they know another pitch is coming. So they feel that you are using their time. But if they find you via Search Engines, thatís another story... They were looking for you! They found you via a keyword search, so they are targeted. Search Engines are, by far, #1 way that surfers find Web sites. If they cannot find your site, it does not exist. One more important point... Finding a site through a Search Engine is more credible than visiting a site due to advertising. It is offline equivalent of reading editorial content in a newspaper, as opposed to an ad. So, how to tell Search Engine about your site? How to make it indexed?
How to attract people to visit you site once more?Written by Oksana Savaryn
It is not true that best way to increase traffic is to attract as many new visitors as possible. They will come for a few seconds and go. Even if a visitor bookmarks you, he is unlikely to ever return once she leaves. (Check your own Bookmarks or Favorites list to see what I mean!). No profit. The site is not popular. But when they come again, this means that your site is really needed.
Why is it important to attract people to come again? There are many reasons why you would want your visitors to come back to your pages. If you sell banner advertising space, you can easily calculate that a person who comes to your site, looks at five pages and then returns ten times within next year and checks out an average of two pages per visit is four times as valuable to you than one who reads five pages but forgets all about you after leaving. Owners of online stores benefit from an increase in return traffic as well, because in many cases it takes more than one visit to make sale. The visitor might not need your product right now, but he is likely to buy from you when time is right. Another advantage that arises from such visitor loyalty is that those who regularly visit your site often mention it to their friends, family and colleagues. This can easily create a so-called traffic virus, which is born when people tell about you to their acquaintances, who then spread word to their own acquaintances and so on. While it might not sound like a very big deal, word-of-mouth is primary source of traffic for many larger sites and reason they have become what they are today.