Smart Ways To Use A Website With Your Business

Written by Ron Sathoff and Kevin Nunley

Every business needs a web site. We used to say that to business owners and get strange looks in return. "Why do I need a web site?"repparttar manager of a pizza restaurant once asked.

Of course, we now see a very large number of customers looking up their neighborhood pizza maker with search engines. They will try Yahoo or HotBot before turning torepparttar 109084 more traditional Yellow Pages. The restaurant owner no longer wonders why he should be online.

As more and more businesses get their own web sites, we're seeing a number of very smart ways to integrate an online presence with your existing business. Here arerepparttar 109085 top five ways.

1. Your web site gives customers a way to quickly search through your big selection. If you have an auto parts store, you may have many square feet of products to choose from. You may have hundreds more items that can be ordered and delivered quickly.

Inrepparttar 109086 past, it might have been difficult for customers to easily find what they were looking for, or even be aware that you could get it for them.

Your web site makes it easy to type inrepparttar 109087 name of a product, then see those products with descriptions and your prices. There are a number of fine online catalog software applications. If your selection isn't Walmart-sized, I suggest using a simple search engine to help people find what they want among your pages. Tryrepparttar 109088 free search service at

2. Use your web site to make it easy to find updates in your rapidly changing inventory. We often buy computers and musical equipment from and Both companies provide some ofrepparttar 109089 lowest prices in their industries. They do so by buying up discontinued items.

For companies like these, a web site is essential. Byrepparttar 109090 time their print catalog is published, many ofrepparttar 109091 items are either dwindling or long gone. Their web sites can immediately tell customers ifrepparttar 109092 product is still available, even listing how many units are still inrepparttar 109093 warehouse.

E-Commerce is Booming. Are You Benefiting?

Written by Lee Benson.

Five years ago, people were surfingrepparttar web.

Three years ago, people started to userepparttar 109083 Internet to buy and sell goods. Two years ago, duringrepparttar 109084 1998 holiday season, over 1 million AOL members bought at least one item online.

This gave us a small hint of how big online shopping might get.

In 1999's holiday season, e-commerce exploded in all directions, taking its toll on traditional malls and shops. This year, even stores like Kmart and Walmart are spending millions to promote online shopping, bringing more people than ever on boardrepparttar 109085 shopping wave ofrepparttar 109086 future.

Although all of us can see what's happening, only a small percentage ofrepparttar 109087 general population is actually capitalizing onrepparttar 109088 Internet shopping revolution. E-commerce is here to stay. How long will it be beforerepparttar 109089 rest of us get on board? Why haven't we joinedrepparttar 109090 revolution?

For many of us,repparttar 109091 answer to that question is that we simply don't know where to start or what to do once we begin.

Most of us probably think we need to have expertise inrepparttar 109092 world of web design and HTML, or perhaps an MBA. However, there are plenty of experts out there who specialize in building web sites and making everything work. And you don't need an MBA, all you need is a goal and a plan of action.

To help get you started, there are some basic things you will need. First of all, you'll need a professional-looking web site with a secure shopping cart andrepparttar 109093 ability to accept credit cards. This is important, because most Internet shoppers are picky about security, and 80% of them prefer to use their credit card.

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