Are you attracting a large number of prospective customers at lowest possible cost ...and converting maximum number of them into paying customers? It's not very difficult if you follow these 3 simple steps.

Step 1: Control Your Advertising Expense

Look for ways to keep your sales volume growing without increasing your advertising expense. For example:

* Negotiate Price With Advertisers

Many advertisers are willing to negotiate a special discount to keep your business - or to get it away from their competitors. Take initiative when you're placing an ad. Ask for a discount ...or a bigger discount than one already offered.

* Trim Your Ads

Reduce size of your ads so you can run more ads without increasing your total cost. Don't be surprised if some of your short ads generate a bigger response than your long ads. The most effective ad I ever used had only 11 words.

Step 2: Generate Some Unpaid Publicity

Publicity is what you get when someone else promotes (or you get them to promote) your business. It establishes more credibility with prospective customers than advertising ...and it generates sales at a much lower cost.

Start a publicity program for your business - or expand one you already have. Here are 3 simple ways you can use publicity to generate business:

(1) Find something newsworthy about your business. Write about it in a news release and distribute it to publishers.

(2) Contact non-competing businesses serving customers in your market. Offer to publicize their products or services to your customers in exchange for their publicizing your services to their customers.

"We assure you that our product is not in direct competition with yours..."

My only reply: "Who cares if it IS?"

Now, I know that this article may go against almost everything you've ever been taught about Joint Venture Marketing, but I think it's high time someone laid out truth about JV's. By time you finish reading this article, you'll understand that in MOST cases...

"There is NO SUCH THING as Direct Competition!"

Whew... There. I said it. ;-)

Think about it.

Let's say you're selling an eBook on "Make Money with ABC" and other guy is selling an eBook on "Make Money with XYZ". Normally, to most people it would seem that these two are in direct competition with each other.

WRONG.

Here's why:

Because unless Mr. ABC and Mr. XYZ had word-for-word, line-for-line, page-by-page EXACT same content within their eBooks, (which is quite unlikely) they could both sell these eBooks to exact same market, and most likely would be able to sell to exact same customer.

Ok ok, now I can hear you saying "But if Bob bought ABC eBook before he found XYZ eBook,he probably wouldn't buy from Mr. XYZ because he'd already have what he was looking for from Mr. ABC!"

Sorry, but WRONG again...

To prove this statement, look no further thanyour own computer.

How many Internet Marketing related eBooks do you have?

Ok, let's get more specific...

Let's say you're interested in Search Engine Positioning.

Are you going to only buy ONE book on SE positioning?

Or are you going to try out several different books, knowing that you just might find different information, or even a different perspective or view on SE positioning?

Another example...

Let's say you're interested in Copywriting.

Now, are you going to only purchase one book on copywriting and consider yourself "well versed" on subject after you've read it?

Didn't think so.

This little "rule" applies to virtually any information product, UNLESS you're selling exact same thing. (i.e. you've bought reseller rights, you're an affiliate, etc...)