SE Optimization: Smart Goto Gambits

Smart Goto Gambits

Written by John Gergye

Feeling gouged by Goto.com?

A pawn in a game of Gotcha?

Need a game plan as to what to do next?

I've seen a lot of angry spleen venting over repparttar recent changes in GoTo.com's pricing policy. Problem is, going postal won't change it. That's repparttar 128070 way it is. Like Yogi, we've now got to be smarter than repparttar 128071 average bear. So, I wanted to offer some resources for improved Pay-Per-Click (PPC) efficiency.

For starters, I don't want to rehash repparttar 128072 obvious. I mean I could tell you not to touch those one cent bids (well, duh!) as they are grandfathered in until September 1. Or that you should make your bids work harder with better titles and descriptions. Or suggest checking out other PPCs to lower your average cost per bid. Still...

==> GoTo Gambit #1

Here's a useful tool to see what keywords might run you in other PPCs. Just plug in keywords and a maximum bid for each. By return email you'll discover where your proposed max bid would slot you in repparttar 128073 bidding hierarchy. Pretty slick, huh? Makes it easy to find repparttar 128074 lowest cost PPC deals. http://www.did-it.com/prospector.htm/

==> GoTo Gambit #2

Put on your thinking cap and come up with relevant two and three-word phrases. Why? Efficiency. Phrases have fewer total searches. Bids for those top spots cost less. And they usually give you better click-through rates.

Stuck? The best tool I've found for coming up with phrases is repparttar 128075 new and improved keyword wizard. Just eliminate one word suggestions and in a matter of minutes you'll have tons of search phrase possibilities. http://www.jimtools.com/

==> GoTo Gambit #3

How much can you afford to bid? Don't know? Well, it all comes down to three letters: ROI. Return On Investment. There's a handy form that was specifically designed to help you find out how much you can bid profitably. http://www.payperclickcalculator.com/

Once you know that, head over to repparttar 128076 Goto.com Keyword Interrogator and enter a keyword. It returns a list of search terms along with repparttar 128077 number of searches and repparttar 128078 Top 10 (or however many you want) bids for each. Bid away after checking here. http://www.searchengineworld.com/cgi-bin/goto.cgi?action= reset&ti=985821682/

What's in a Listing? Do a Search of your Site or Ezine.

Written by Donna Sweat

Recently while doing a search for content to put in my ezine, I thought I might see just how many listings I had for my ezine,"Dee's Helpful Info." I typed my ezine name into repparttar

search bar and hit enter. I was amazed with repparttar 128069

results. There were several hundred listings, many of which I had forgotten about. I began with repparttar 128070

top listing,working my way though repparttar 128071

huge list. Right away,I ran into problems.

1] I did not have Id's and passwords for some of repparttar 128072 listing updates.As a new entrepreneur months ago,I used Netscape 4.7,which had no ability to keep these important pieces of information.I recommend using Internet Explorer 5.5 and higher along with a great little companion,Gator! Both remember these tidbits of information for you.Gator will accept more than I user,and my children wouldn't be without him.You can download repparttar 128073 most recent version at http://www.gator.com

2] Once I viewed my listing,I was shocked at repparttar 128074 information listed. This really is old content,I thought. The summary: Update often! At least monthly and keep a list of repparttar 128075 sites you submit a listing to. I had not only increased subscribers by hundreds,but I also designed a new web site, and these listings sent everyone to a "non-existent" site! And to top this all off, my subscription address had also changed. I started out using Aureate Group Mail,progressed to listbot, got all settled in and listbot folds..so I moved on to Topica.The moral of this tip:If you make any important changes, UPDATE!

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