Smart Goto Gambits

Written by John Gergye

Feeling gouged by

A pawn in a game of Gotcha?

Need a game plan as to what to do next?

I've seen a lot of angry spleen venting overrepparttar recent changes in's pricing policy. Problem is, going postal won't change it. That'srepparttar 128070 way it is. Like Yogi, we've now got to be smarter thanrepparttar 128071 average bear. So, I wanted to offer some resources for improved Pay-Per-Click (PPC) efficiency.

For starters, I don't want to rehashrepparttar 128072 obvious. I mean I could tell you not to touch those one cent bids (well, duh!) as they are grandfathered in until September 1. Or that you should make your bids work harder with better titles and descriptions. Or suggest checking out other PPCs to lower your average cost per bid. Still...

==> GoTo Gambit #1

Here's a useful tool to see what keywords might run you in other PPCs. Just plug in keywords and a maximum bid for each. By return email you'll discover where your proposed max bid would slot you inrepparttar 128073 bidding hierarchy. Pretty slick, huh? Makes it easy to findrepparttar 128074 lowest cost PPC deals.

==> GoTo Gambit #2

Put on your thinking cap and come up with relevant two and three-word phrases. Why? Efficiency. Phrases have fewer total searches. Bids for those top spots cost less. And they usually give you better click-through rates.

Stuck? The best tool I've found for coming up with phrases isrepparttar 128075 new and improved keyword wizard. Just eliminate one word suggestions and in a matter of minutes you'll have tons of search phrase possibilities.

==> GoTo Gambit #3

How much can you afford to bid? Don't know? Well, it all comes down to three letters: ROI. Return On Investment. There's a handy form that was specifically designed to help you find out how much you can bid profitably.

Once you know that, head over torepparttar 128076 Keyword Interrogator and enter a keyword. It returns a list of search terms along withrepparttar 128077 number of searches andrepparttar 128078 Top 10 (or however many you want) bids for each. Bid away after checking here. reset&ti=985821682/

What's in a Listing? Do a Search of your Site or Ezine.

Written by Donna Sweat

Recently while doing a search for content to put in my ezine, I thought I might see just how many listings I had for my ezine,"Dee's Helpful Info." I typed my ezine name intorepparttar search bar and hit enter. I was amazed withrepparttar 128069 results. There were several hundred listings, many of which I had forgotten about. I began withrepparttar 128070 top listing,working my way thoughrepparttar 128071 huge list. Right away,I ran into problems.

1] I did not have Id's and passwords for some ofrepparttar 128072 listing updates.As a new entrepreneur months ago,I used Netscape 4.7,which had no ability to keep these important pieces of information.I recommend using Internet Explorer 5.5 and higher along with a great little companion,Gator! Both remember these tidbits of information for you.Gator will accept more than I user,and my children wouldn't be without him.You can downloadrepparttar 128073 most recent version at

2] Once I viewed my listing,I was shocked atrepparttar 128074 information listed. This really is old content,I thought. The summary: Update often! At least monthly and keep a list ofrepparttar 128075 sites you submit a listing to. I had not only increased subscribers by hundreds,but I also designed a new web site, and these listings sent everyone to a "non-existent" site! And to top this all off, my subscription address had also changed. I started out using Aureate Group Mail,progressed to listbot, got all settled in and listbot I moved on to Topica.The moral of this tip:If you make any important changes, UPDATE!

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