Feeling gouged by Goto.com?
A pawn in a game of Gotcha?
Need a game plan as to what to do next?
I've seen a lot of angry spleen venting over recent changes in GoTo.com's pricing policy. Problem is, going postal won't change it. That's way it is. Like Yogi, we've now got to be smarter than average bear. So, I wanted to offer some resources for improved Pay-Per-Click (PPC) efficiency.
For starters, I don't want to rehash obvious. I mean I could tell you not to touch those one cent bids (well, duh!) as they are grandfathered in until September 1. Or that you should make your bids work harder with better titles and descriptions. Or suggest checking out other PPCs to lower your average cost per bid. Still...
==> GoTo Gambit #1
Here's a useful tool to see what keywords might run you in other PPCs. Just plug in keywords and a maximum bid for each. By return email you'll discover where your proposed max bid would slot you in bidding hierarchy. Pretty slick, huh? Makes it easy to find lowest cost PPC deals. http://www.did-it.com/prospector.htm/
==> GoTo Gambit #2
Put on your thinking cap and come up with relevant two and three-word phrases. Why? Efficiency. Phrases have fewer total searches. Bids for those top spots cost less. And they usually give you better click-through rates.
Stuck? The best tool I've found for coming up with phrases is new and improved keyword wizard. Just eliminate one word suggestions and in a matter of minutes you'll have tons of search phrase possibilities. http://www.jimtools.com/
==> GoTo Gambit #3
How much can you afford to bid? Don't know? Well, it all comes down to three letters: ROI. Return On Investment. There's a handy form that was specifically designed to help you find out how much you can bid profitably. http://www.payperclickcalculator.com/
Once you know that, head over to Goto.com Keyword Interrogator and enter a keyword. It returns a list of search terms along with number of searches and Top 10 (or however many you want) bids for each. Bid away after checking here. http://www.searchengineworld.com/cgi-bin/goto.cgi?action= reset&ti=985821682/