Small Business Server Business Tips Top 3 Ways to Maximize Your Small Business Server Consulting Profits
Over past 7 years, Microsoft Small Business Server (SBS) has gained traction as a widely-respected Small Business Server networking suite.
As a result, many small business computer consultants, systems integrators, and value-added resellers have jumped on-board Microsoft Small Business Server bandwagon.
However, before you go ahead and bet YOUR company on Microsoft Small Business Server, consider following three Small Business Server Business Tips... so you can maximize your Small Business Server consulting profits.
(1) Most small businesses in your area have never heard of Microsoft Small Business Server.
Although there may be hundreds, if not thousands, of small businesses in your area that would be excellent candidates for Microsoft Small Business Server, don’t make ultra-common mistake of assuming that typical non-technical small business owner even knows what Microsoft Small Business Server is.
If you want to maximize your consulting profits and avoid commodity price wars, you’re much better off leading off with a pitch for something that’s more universally recognized... such as getting rid of computer viruses, stopping SPAM, or preventing computer security breaches.
(2) Sell your small business prospects on YOUR company first.
The real money in Small Business Server is NOT in reselling Microsoft Small Business Server software. The real money comes from selling RELATIONSHIP with small business. So your company essentially becomes your clients’ outsourced IT department.
Remember, no small business owner is going to wake up in middle of night, in a cold sweat, craving Small Business Server. However, small business owners DO constantly lose sleep over what will happen to their companies if their computer systems fail them. Become solution to more primal, survival instinct and you’ll get plenty of opportunities to sell Small Business Server, once you’ve established a solid client/consultant relationship.
(3) Microsoft doesn’t value computer consultants as much as they sometimes say.