In this article, we will go into greater details on:

* Why slogans are important in today’s society fast-pace information systems.

* What is a slogan?

* Learn six major types of slogans.

* The many uses for slogans.

* Seven ways to make slogans memorable.

First, lets create a clear definition for a slogan. A slogan is a noun, usually repeated and persuasive that creates a memorable catch phrase, motto, or jingle, that expresses a particular aim or concept. A concept that you want to stick in your audience’s mind like glue to paper.

Second, what makes a slogan memorable? Brevity is first in line -- normally 10 words or less. Rhythm is only exception to brevity. Rhythm is easier to create if there is an association to receiver’s past -- like a particular jingle on TV during their teen years for those now in their 50s. I still hold one from a TV ad long ago, "Winston tastes good like a cigarette should." And I never smoked.

An additional method is through repetition or language vividness. More on this later.

Third, what are benefits for using slogans? Brevity, as mentioned earlier, meets requirements of today’s fast pace. Slogans also influence decisions, persuade, and add credibility. Our brains are like filing cabinets. A slogan makes it easier to file and pull when needed. For NLPers, neuro-linguistic programming, slogans create anchors. When people repeat slogan, then consider it filed.

There are five major slogan types:

(1) A feature -- a uniqueness or difference between a substance, product or object. Ex: "Write an ebook in 7 days."

(2) A benefit -- a result that someone receives. Remember, this saves you [time or money].

(3) A question -- thought-provoking methods. "How would you like to be a millionaire in three years?"

(4) A challenge -- a dare. Ex: The Marines, "We are only looking for a few good men."

(5) A structure -- a design or collection put together for a single purpose. Ex: "The Abundance Center holds all information you will ever need to know on abundance."

There are seven ways to make a slogan memorable:

(1) Make it exciting

(2) Be boastful or exaggerated

(3) Self-referencing

(4) Metaphorical, playful or humorous

(5) Inspirational or uplifting

(6) To trigger painful memories or possibilities

(7) Use of vivid or freshful language

Okay, basics are out of way. Yet to come: How to use slogans in your personal life, career, and business. Including examples for re-enforcement.

Create Life Slogans

Life slogans help energize goals, dreams, and even change beliefs. One of my favorite slogans gets me jumping out of bed every morning (benefit, self-referencing): "Everyday begins as a clean new slate, I am free to choose what gets written there." Is there a slogan that swirls around in your head in morning? Share it with others -- write a poem or create a story about it.

Playtime: Create a life slogan, two or three, that get you hopping. Try them out for a day or two. Measure their energy from 1-10 (10 being highest). Share and ask for feedback.

Thinking of starting an Internet business? Maybe you have one and are looking for additional products to sell? Choosing right business and products are crucial to achieving online success. This is question facing every Internet entrepreneur. However, you should not be asking yourself what products do I need to sell to achieve this online success. Indeed, better questions would be: "What market niche(Specific group of potential customers) should I target and what are their current problems and needs? What goods/service could I offer to fill those needs and is my market willing to pay for them? What is current competition and how can I be unique in marketplace?" Few marketers actually do research to answer these questions properly, therefore, never obtaining profits they so desire.

Common Mistakes of an Internet Marketer:

They sell products in which they have no interest or desire. You must have a passion for what you are selling. If not, your customers will perceive this and not buy from you.

No defined marketing strategy: They don't know to whom they are selling, what their needs are and how to reach them.

The online marketer's strategy consists of selling to everyone. They have no clear definition of "who their target market is." Does this sound familiar? Many internet entrepreneurs have made this unfortunate mistake, including myself. They find a product to sell, put together a website, submit it to search engines, and wait for orders to come rolling in. However, in reality how often is this successful? Practically never!

They spend countless hours and thousands of dollars on a product and website without answering questions that were posed in opening paragraph.

Solutions to Internet Marketer's Mistakes:

Find an easy-to-target niche market, one that is easy identifiable. Also, it must be an industry that generates interest, desire and passion for you. Because this is going to be your business, a part of your life. You will need to spend a great deal of time researching and developing it. Being associated with something of interest will greatly increase your odds of success. If you have a passion about a certain subject, customers will sense it and be more motivated to buy from you.

The easiest method of determining a new business idea is to brainstorm. By asking yourself following questions will elicit a series of hot and profitable business ventures.

What do you enjoy doing? What is your current occupation? Did you acquire specialized skills, knowledge and talents from your job? Hobbies you enjoy? How do you spend your free time? What did you enjoy doing as a child? What were your favorite subjects in school? What materials do you read on a regular basis? If you had a choice of a career, what would it be? If you are still drawing a blank after reviewing these questions, don't worry. My Marketing Research Report: Internet Money Making Ideas Explored tests a variety of potential markets to determine those that have most potential to succeed. This report can be found at http://www.ideasexplored.com (You are free to use any of business subjects I mention.) The next step would be to test ideas from your list. Apply methods I describe in my Research Ezine that can be found in section Preparing a Product Market Study: It will take you through process step-by-step to help determine if your proposed business venture would be profitable.