November is perfect time to let your customers or clients know that you appreciate their business. And did you know that doing so can be a very effective marketing tactic?
November is a great time to send out Thanksgiving cards to show your appreciation to your current customers, vendors, business partners, or anyone who refers business your way. You can also send cards to prospects. They will appreciate thought, particularly when they realize that you are not asking them for anything. (This is not place for a sales message. Your only purpose is to make contact).
I recommend business owners consider sending Thanksgiving cards instead of Christmas or Holiday cards. Why?
Along with sentiment of “Giving Thanks” being a very appropriate way to appreciate your customers, by sending your cards in November, you’ll avoid clutter of holiday cards in December.
In fact, one main reason I recommend Thanksgiving cards, or “Thank You” cards in November is fact no one sends thank you cards anymore. When was last time you received a thank you card from someone? If you are like most people, it has been quite some time.
Letting your customers know how much you appreciate their business is a great way to build a strong customer relationship. And building strong customer relationships is a key marketing strategy, whether your customers make a one-time purchase from you or provide you with repeat business.
If yours is a one-time purchase business, you want your customers to refer others. If your customers purchase repeatedly, you want them to buy more often and to make larger purchases. Ensuring you have a strong customer relationship can help you to achieve both.
Out of site, out of mind. We’ve all heard it before. When it comes to managing customer relationships this adage holds true. The best way to ensure you will get business when a customer or prospect is ready to buy, is to make sure your company, product or service is first one they think of. The best way to ensure this is to maintain regular communication with them.
And this is especially important in this age of information technology, when many businesses have lost touch with their customers in an effort to automate and systemize their business. They may be operating their business efficiently, but chances are they have lost touch with very people who made them successful – their customers and clients.
Thanksgiving cards stand out because hardly anyone sends them. Standing out should always be one of your primary marketing goals. Just imagine if you were in a room full of people talking, and you were trying to share a message with everyone in room. You’d have to yell pretty loud, wouldn’t you?