You couldn't help but be captivated by
unbelievably cute kid with
amazingly controlled falsetto voice and electric dance moves. He was only 10 years old, when he exploded onto
music scene, along with his brothers as
lead singer of
Jackson 5, but he had
stage presence of a twenty year veteran. Before or since, I haven't seen a child that talented, that gifted, that dynamic, that charismatic!I'm talking about Michael Jackson, of course. The whole world fell in love with Michael Jackson! In
early seventies, Michael along with his brothers,
Jackson 5, were
hottest musical act on
planet!
As an adult, he still had
magic that so captivated us when he was a child. And once again, he became
hottest musical act on
planet!
In fact, if Michael hadn't broken "a cardinal rule,", there's little question, he'd be considered
greatest entertainer of all time.
So what "cardinal rule" did Michael Jackson break? He tried to reinvent
wheel. He took that handsome and familiar face that was loved by millions of people all around
world--and he destroyed it, along with his incredible career at
same time.
Businesses do
same thing every single day. They destroy what's familiar and successful. Instead of taking
path of least resistance, they try to reinvent
wheel--usually with disasterous results!
Here's a classic example of what I'm talking about:
For over a century now, Coca-Cola has been
number one soft drink company in
world. They have vast financial resources and some of
greatest marketing minds available at their disposal. Despite all of that, Coca-Cola failed miserably when it introduced New Coke to
public back in 1985. Why? What happened?
Well, there have been many theories floated over
years, as to why New Coke fizzled out. Like everyone else, I have my own theory. A very simple theory...
People didn't like New Coke.
It's as simple as that.
Despite all
research that was done, and despite
thousands of taste tests conducted;
buying public just didn't like
taste of New Coke. And absolutely nothing Coca-Cola said or did could change that one simple fact.