You couldn't help but be captivated by unbelievably cute kid with amazingly controlled falsetto voice and electric dance moves. He was only 10 years old, when he exploded onto music scene, along with his brothers as lead singer of Jackson 5, but he had stage presence of a twenty year veteran. Before or since, I haven't seen a child that talented, that gifted, that dynamic, that charismatic!I'm talking about Michael Jackson, of course. The whole world fell in love with Michael Jackson! In early seventies, Michael along with his brothers, Jackson 5, were hottest musical act on planet!
As an adult, he still had magic that so captivated us when he was a child. And once again, he became hottest musical act on planet!
In fact, if Michael hadn't broken "a cardinal rule,", there's little question, he'd be considered greatest entertainer of all time.
So what "cardinal rule" did Michael Jackson break? He tried to reinvent wheel. He took that handsome and familiar face that was loved by millions of people all around world--and he destroyed it, along with his incredible career at same time.
Businesses do same thing every single day. They destroy what's familiar and successful. Instead of taking path of least resistance, they try to reinvent wheel--usually with disasterous results!
Here's a classic example of what I'm talking about:
For over a century now, Coca-Cola has been number one soft drink company in world. They have vast financial resources and some of greatest marketing minds available at their disposal. Despite all of that, Coca-Cola failed miserably when it introduced New Coke to public back in 1985. Why? What happened?
Well, there have been many theories floated over years, as to why New Coke fizzled out. Like everyone else, I have my own theory. A very simple theory...
People didn't like New Coke.
It's as simple as that.
Despite all research that was done, and despite thousands of taste tests conducted; buying public just didn't like taste of New Coke. And absolutely nothing Coca-Cola said or did could change that one simple fact.