Copyright 2005 Ross LambertAbout a month ago I had
privilege of giving a demo of
next version of Sonic Page Blaster to
attendees at Yanik Silver’s “Underground Online Marketing Seminar”. I fielded a couple questions afterwards that bear a better treatment than I could manage on
spur of
moment and in less than 60 seconds.
Q: If we create “feeder” sites that point to our main sales page or “money site”, won’t they be adversely affected by Google’s sandbox?
A: Let’s first define what we mean by
“Google sandbox”. Over
last seven months or so it has become apparent that new web sites do not tend to show as high a page rank as older established sites. The reason for this is not a raw prejudice against new sites. According to my sources, it is instead an attempt by
search engine giant to discount
effect of reciprocal linking, especially paid linking. If links cost you money and they have no immediate effect, chances are most people will abandon
practice.
And that’s exactly what Google is hoping for. Frankly, I understand and support this move. The reason is that Google’s motives and mine coincide. Google is trying to make sure they return
most relevant and highest quality results available for a given search term. If I have
most relevant and authoritative web site for a given subject that encompasses those same search terms, I want Google to return my results at
top of
heap. I don’t want spammy link farms to change this.
The key is quality. Really, over time,
best search engine marketing strategy is to create a killer web site. Wouldn’t it be nice if all
energy we direct towards search engine optimization could instead be focused on
quality of our web site? Google feels
same way, believe me, and
refinements they make to their alogorithms are designed to move in that direction. For that reason alone,
quality and focus of your web site is your best long-term SEO play.
Q. Could automatically generated web pages be penalized as "spam" by search engine spiders?
A. I call Sonic Page Blaster “SPB” a lot, and I definitely don’t think of
“S” as standing for “spam”. On
contrary, Sonic Page Blaster simply saves you time in creating search engine-friendly web pages that contain really good articles that pertain exactly to
content of your web site. No “automatic” content system can find
content that best fits your niche. You need to either write or find
articles that will help your web site visitors or subscribers
most. I know that a few of
seminar attendees I talked to had spam-filled stars in their eyes when they saw SPB churn out a bunch of pages at
push of a button.
Trust me, you don’t want to go there. Google will eventually punish you in a big way.
Here are some rules that I believe will not only help your search rankings, but also drive
right kind of traffic to your primary web site (at
seminar Jeff Johnson called these “money pages”).