Too often web site experience becomes frustrating for web site owners. Their expectations are high but many mistakes are made.

We analysed problems that new web sites experience and came up with this 10-minute tutorial in a form of questions and answers.

Q1.Why would I need a web site? A1. - Improve my service by providing existing clients with useful resources That will help me to build up loyalty of clientele and get returning clients. Examples: my contact details, this month special, technical info on products. - Obtain new clients via Internet That is how I am going to make new sales. Example: local resident searching for "car dealers Geelong" on Google, will find my web site with latest stock details and pricing. - My strongest competitors already have web sites! That is how I am going to match and beat them in competition.

Q2.How am I going to achieve my online business goals? A2.Initially I will have a nice but not an expensive web site. It will be positioned on major search engines and drive potential clients to my business. It will be supported by a smart Internet marketing strategy tailored for specifically for my business. That may include pay-per-click, email marketing or other methods. I will be spending more money on my web site only AFTER it starts generating income.

Q3.What is my web site checklist? A3.Domain name registration, web hosting, web design, SEO - optimisation for search engines, Internet marketing, web site updates and web site maintenance.

Those questions came from a visitor to Manager's Guide to Newsletters website. She planned to start an email newsletter that would go to parents of students at her school and wanted to know about software she would need.

In response, we'll look at these two important questions for newsletter publishers.

Word processor or email program? This can be one of simpler issues, at least if your mailing list is not too large at start-up. You can write your newsletter in any email program, or any word processor that allows you to save your work as plain text (ASCII). Most writers prefer to use a word processing program for at least first draft, since it provides more text manipulation features and saving options.

Once you've written, rewritten, spellchecked, and proofread your newsletter in word processor, copy and paste it into body of your email program (we'll discuss how to handle that text in next article in this series).

Of course, you'll need an email program of some kind to send out your newsletter, regardless of where you wrote it. Among email programs, check both those stand-alone programs and those integrated with browsers.

The most common program is Outlook Express, which comes bundled with Internet Explorer, and that in turn comes bundled with Windows. But, don't overlook possibilities in Netscape and Opera suites. In addition, there's also a new challenger, Mozilla Thunderbird, which is associated with Firefox browser.