Link exchanges have become quite famous over years and have become synonymous with search engine optimization. But not many of us actually understand truth behind link exchanges and how they actually work. Given below are six important points that you got to keep in mind while exchanging links.
Important Points to keep in mind while exchanging links
1.) Check page rank of webpage on which your link is placed
Page rank is synonymous with individual web-pages and do not apply to entire website. So make sure that your links are placed on web-pages having a good page rank. Placing links on a web-page that has a page rank of ‘0’ and a homepage rank of ‘5’ is no good.
2.) Check number of links present on webpage
Placing your links on web-pages that have comparatively lesser link-backs will fetch more value to your website than placing links on a webpage swarmed with links.
3.) Add proper anchor Text to your link
Merely placing link on other websites does not give you much returns. The best way to do this is by using keywords in terms of anchor texts. For instance, instead of www.buytemplates.net write ‘professional templates’ as anchor text and provide a link to it.