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Six Ways to Save Your Site and Internet

By Jason OConnor © 2004 http://www.oakwebworks.com

You are not only a Web Consultant, Internet Entrepreneur, or Web Business Owner; you’re also an Internet user. Since you are reading this article, you have already achieved a certain level of Web sophistication.

It is vitally important that when you make decisions regarding a website, an Internet program, an e-marketing campaign or a Web service, you take advantage of fact that you are a Web user also.

What this means is that practicing Golden Rule will guide you more than any article, book, tape, class or seminar out there. Let’s slightly alter this Rule to fit 21st Century Web world:

“Always create an experience on Web for others exactly how you would like experience to be for yourself in a similar situation.”

Here are top four biggest concerns, negative aspects, and downfalls of Internet today:

1.Spam 2.Viruses 3.Privacy 4.Identity theft

Here are top 6 ways you can alleviate these concerns for your customers or website visitors:

1) Don’t practice Spamming

Sounds simple, but spamming is painfully ubiquitous today. However, there are people out there who conduct email marketing with integrity. They have excellent success while avoiding everything that even hints of spam. They get much better returns than spammers. Why ever consider spamming again?

2)Offer an opt-out option – and make it prominent

Again, this is simple, and we’ve heard it a million times, but it can’t be repeated enough. Generally speaking, make opt-out checkbox next to email form field.

3) Have a Privacy statement/page – and make it obvious and easily accessible

In England, this is a law, and it’s policed. I wish it was this way everywhere. Place you’re Privacy link somewhere that a person filling out info on your site can easily see it. Make statement comprehensive. And stick to what you state in statement, to letter, or you are inviting legal action.

4) Take a highlight out of Privacy statement and place it right on web form

To get approval for your small business loan application, you must be able to meet lending criteria set down.  Some organisations are more risk averse than others, and will therefore have more stringent criteria. To vastly increase your chances of a successful funding application, you will need to present following information:

1. The reason for loan.  The lender will be looking for something that fits within normal range and expertise of your business.  The amount may cover a number of items, so you will need to cover each.

2. The amount required, and repayment term of small business loan you want.  (e.g. $10,000 term 5 years, payable quarterly).

3. Details of how you will repay amount borrowed. For example,  “From increase in profits of reduced running costs of Whizzbang Go4It”

4. Details of security you will be able to offer to lender.  This will act as reassurance for lender. If you’re not prepared to put up some aspect of security, then why should they?

5. You will need to include your business plan which will serve to answer essential questions relating to management capabilities, information about market you operate in.  What kind of