It's a well known fact that weight loss industry is a profitable one. There are thousands of books, gyms and health spas, nutrition and exercise services available to overweight consumer and net is riddled with them.
If consumer is not receiving advise from a dietition or doctor, it is up to them to verify for themselves what is fact and what is fiction. For many years, low carb establishment has maintained that you can lose weight by changing amount and in some cases types of carbs, protein and fats consumed.
And for many years mainstream medical establishment has scoffed at Atkins weight loss theory of losing weight through ketosis not through maintaining a negative calorie balance and labelled it irresponsible and unhealthy.
There are cries of cardiovascular and cholesterol risks not just because of red meat, but because of lower carbohydrate and therefore lower fiber intake recommended. Many authorities will not recommend it as a viable weight loss solution, and indeed is censored by relevant government authorities in many countries. Despite bad press, there have been thousands of reported cases of individuals losing weight by eating more protein and fewer carbohydrates.
During last couple of years, findings of research have been filtering through that there may be some merit to low carb diets, that have been promoted in weight loss books and websites. Atkins press releases seize opportunity to validate what they've been saying for years.
Some would say (particularly dietitions and nutritionists) that people who joined low-carb band wagon were naive, unkowledgeable and ready to try anything. There are those who have taken aspects of low carb diets out of context and have done silly things like eating nothing but pork rinds and Atkins bars and wandered why they weren't losing weight. This is danger of popular diet books where no individual professional support can be given.