Six Ways To Create a Keyword-Rich Domain Name

Written by Syd Johnson

An effective domain name can help to brand your site. It can also communicate to your customersrepparttar types of products you sell online. An easy to remember domain that describes your services should berepparttar 148574 goal of every site owner. Here are some techniques that you can use to createrepparttar 148575 best domain name for your company.

Describe your products or services One way to come up with an effective domain name is to describe your product or services. Write down every word or phrase that comes to mind when you think of your product or service. The easiest way is to keep writing for two to five minutes without stopping. It’s a creative writing technique that can yield a huge cache of keywords that you can plug into any registration application until you find a domain name that fits. This technique is effective, quick and free.

English has a large vocabulary list The English language has one ofrepparttar 148576 largest vocabulary lists inrepparttar 148577 world. If you can’t find a way to describe a product or service, take a break, come back in a few minutes and try again. Try to see how many different ways you can sayrepparttar 148578 same thing. You already have access torepparttar 148579 vocabulary list and ideally you will know your product or service better than anyone else. Pretend that you’re describing it to a friend and in a few minutes you will have a long list of words that you can use as your domain name.

Most short words are taken Yes, many ofrepparttar 148580 shorter words such as “men”, “women” and “book” are taken. In today’s marketplace, you can’t rely on such generic terms to bring in traffic. An effective, memorable domain name must go beyond being a novelty to being an asset that helps customers remember your site and your product. Try putting two or three words together. This will make it easier for them to come back to your site and make a purchase.

Choosing a Right Domain Name by

Written by Paras Shah

Paras Shah

Chief Technology Officer

VIP PowerNet, Inc.

Ph: (713)787-6501


Domain names are no longer a web address these days. Many profitable companies have been built around their domain name making itrepparttar brand andrepparttar 148477 company. Choosingrepparttar 148478 right domain should be as important as naming your product. Given that status, here are some pointers how to find a name that will see you through it all.

Branding vs. Keywords:

This is probablyrepparttar 148479 most difficult to determine. Yet, should berepparttar 148480 first place to start becauserepparttar 148481 rest ofrepparttar 148482 considerations will one way or another relate to this. There are two schools of thought. One group believes you should have your keywords inrepparttar 148483 domain so that search engines pick up onrepparttar 148484 keywords and rank you better. To what extent this really affects your search engine ranking is not clearly known or proven. Consider why you are puttingrepparttar 148485 website up inrepparttar 148486 first place. Most likely it’s for your customers or visitors. So choose a domain that also puts your audience first.

The other group believes a webmaster should go for brand. Most successful companies start off with a brand, including online companies. Brands makerepparttar 148487 product memorable, create differentiation and encourage loyalty. Inrepparttar 148488 early days ofrepparttar 148489 Internet, everyone wanted a generic domain like,, andrepparttar 148490 likes. Today, very few of those are truly successful sites that rival Goggle, Amazon and eBay.

A branded domain also ensures consistency throughout your marketing efforts. As one web user describes, “Every timerepparttar 148491 company tells me to visit their generic website, they loserepparttar 148492 opportunity to reinforce their brand name in my mind”.

Whether you use keywords or brand for your domain depends much on what you aim to do. If you plan to build a business or website that is going to have staying power, branded domains are a better choice. It might not be easy or cheap to build a brand but there are no shortcuts when it comes to branding either. It’s a slow process that can be very rewarding if done right. Don’t choose a domain simply because of its keywords. First class content, links in and clever optimization are more important to good ranking than anything else. Having said that, a brand name made up of keywords could be best, and you would haverepparttar 148493 best of both worlds – literally. Take Owner Kathy Browning choserepparttar 148494 domain because of its keywords. But apart from being keyword rich, is also very marketable and can be a strong brand.

If you are building a resource website, a website for affiliate programs or one that’s temporary in nature, keyword rich and generic domains would be a better choice. Finally, there is no harm in buying both branded and keyword domains that point torepparttar 148495 same site. Just make sure you only use one for submissions, directory listings, link exchanges and promotion. This way you build your link popularity.

You should also, make surerepparttar 148496 site title or name matches your domain. If your domain is and your site name is Smith Brothers Biking Tours this makes visitors and directory editors wonder if this isrepparttar 148497 correct website. It also causes confusion. People who know you tend to look for a domain that reflects your brand and not extreme biking. If you have yet to establish a company name or a site name, it might be a good idea to name it after you find a domain name. This is sensible, consistent marketing.

Company Name:

This isrepparttar 148498 most common because in today’s increasingly small and competitive world, businesses tend to have rather creative and catchy names. Onrepparttar 148499 other hand, if your business name is very nondescript such as The Smith Brothers, you might want to takerepparttar 148500 approach that combines part of your company name and a keyword. Althoughrepparttar 148501 importance of brand name was emphasized earlier, hererepparttar 148502 situation is slightly different. Non-descriptive company names aren’t particularly helpful to audiences. Someone looking for you would find it difficult to differentiate your company andrepparttar 148503 other company with a similar name. In this case, keywords tied to your name are worth considering.

Domain Length:

Short domains are supposed to be best but it’s increasingly difficult to find one without paying someone a lot of money to take overrepparttar 148504 domain. There are alternatives though, such as expired domains which we will explore a little later on.

Just because a domain is a little longer doesn’t make it bad. For example, is meaningful, torepparttar 148505 point and memorable even though it is rather long. Onrepparttar 148506 other hand, is too long, difficult to remember and prone to errors. The other extreme is needless abbreviation. is meaningless because works much butter. Aim for some balance while taking into account ease of use.

Cont'd on page 2 ==> © 2005
Terms of Use