Six Ways To Build Trust

Written by Larry Johnson


"Six Ways To Build Trust"

by Larry Johnson

Building trust and confidence in your buyer is very important if you are going to make that sale online. Here are some great ideas that will add a great deal of confidence in your site.

-- Who are you ?

Give as much information as you can regarding who you are. How long you have been in business? If you can provide a picture and short autobiographical sketch of yourself...especially details that relate to your online qualifications and credentials.

-- How do I contact you ?

Do you have a brick-and-mortar operation ? If so, let's see a picture ofrepparttar building together with it's exact mailing address, fax number, phone number, and e-mail address. If you have staff members, include them inrepparttar 120715 picture.

-- How will you use my information?

What is your privacy statement regarding my personal information ? How will you userepparttar 120716 information that I provide you as a customer?

Give them some assurance on your "Privacy Page" that their information is safe with your company...that it will never be shared with others for any reason.

-- Is my transaction online safe?

Your orders should all be processed over a secure server. Tellrepparttar 120717 customer how they will know that this isrepparttar 120718 way you take orders and how they will know by looking for "https" inrepparttar 120719 URL atrepparttar 120720 order page.

Always give them other ordering options including fax and especially telephone orders. Customers feel very reassured talking with a real, live person when ordering online.

Wait to Offer a Solution

Written by Kendall Summerhawk


Picture this: you are mid-way through a conversation with a prospective client when you hear, "So tell me how you work?" You tell yourself, 'Perfect! Now is my opportunity to tell them what I do and how I can help them', and off you go, launched into an energetic, enthusiastic description of your service. The only problem is, no one is listening to your eloquent monologue. Let's rewind this movie and play it again, only this time, we've made a few choice edits:

You are mid-way through a conversation with a prospective client when you hear, "So tell me how you work?" You tell yourself, 'Hmmm. I haven't heard enough yet about what symptoms they are experiencing. If I launch into a pitch now, I'll lose their attention', so you answer:

"The way I work is by first gaining an in-depth understanding of what a client's situation is, then I create a solution-focused action plan to putrepparttar resources they need at their finger tips. May I ask you a few more questions to find out more about your situation?"

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