Six Little Used Online Marketing Strategies

Written by Tony Newton


1. Utilize Your Knowledge

Do you have extensive knowledge in a particular subject? Offer people free consulting or advice on that subject via e-mail if in exchange they either link to your web site, run your promotional ad in their e-zine or place your banner ad on their web site for a set period of time.

2. Become A Publisher

Publish e-zines for other people for free. In return for your work in designing, updating and gathering content you request that your promotional ad be placed atrepparttar top of each issue. Their duties will be to promote and send out each issue to their subscribers.

3. Persuade Them To Sign

A great way to get e-mail addresses and testimonials for your online business is to ask people to sign your guest book. The problem is a lot of people won't takerepparttar 139248 extra time to sign your guest book. An effective way to persuade them to sign your guest book is to give them something free in return.

Ezine As A Viral Marketing Tool

Written by Douglas Peirseille


A very popular method of marketing ezines and newsletters is by making them viral. If your newsletter contains information of value, such as tips, hints, news or tutorials, you'll find that subscribers will forward it on to others.

Ezine Advertising is one ofrepparttar most powerful ways to market and promote your other products and or services. There are literally thousands of electronic newsletters onrepparttar 139189 Internet with millions of people who subscribe to them. Placing ads in online newsletters is an inexpensive way to reach your target market quickly -- especially when you compare it with other forms of advertising.

In 2002, ezine publishing took a quantum leap, as its status evolved from "amateur's hobby" into becomingrepparttar 139190 most powerful marketing tool for business online. Email newsletters have come of age, and increasingly, more ezines will take this route, as subscribers prefer them to drab, lack-luster text-only ezines. Inrepparttar 139191 coming year we'll see more ezines published.

There are tens of thousands of Ezines being published every month, with a collective audience of millions. Andrepparttar 139192 editors of most of those Ezines are all looking for quality content for their newsletters.

If you master this technique of makingrepparttar 139193 Ezine viral you can get your name and your website URL in front of 100,000 or even a million readers.

Tips for makingrepparttar 139194 ezine viral

Pick a topic that you know something about and then go torepparttar 139195 Search Engines and find as many websites as you can that deal with that subject.

As well as collecting information for your article, make a note of any URLs that offer free resources dealing withrepparttar 139196 topic of your article. Include those URLs in your article.

You should choose a topic very carefully. Oncerepparttar 139197 topic is selected, doing enough research onrepparttar 139198 subject is vital. Organizerepparttar 139199 material and write in an interesting style. Make sure that you provide links to free resources.

The content in your Ezine should not be pure sales copy. There has to be valuable and genuine information. Promotion of your product or service should be subtle. Viral marketing using Ezine is different than running an E Mail marketing campaign that blasts millions of mail messages to unsuspecting readers.

Atrepparttar 139200 end of your article, attach a 5 or 6-line 'Resource Box' that includes your website URL and/or your email address.

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