Six(6) Ways to Promotion Success!Written by Clifton W. Bonney
I have been promoting websites on NET for some time now, and have seen many marketing stategies come and go. You've seen it, Expert A(Dr. Know-It-All) told you to go to his website for very BEST promotion on net. "I''ll do everything for you" Dr says. He must know, right? So, you send lots of money, and wait for traffic. Hmmm... didn't happen. No increase in hits. Well, it must have been Dr. Know-It-All. I'll try Expert B, Dr. No-You-Don't. Surely HE will be better than last because....Yahdah...Yahdah...Yahdah! Again, some big money sent...few results. So, out of desperation and a huge pain in my wallet, I finally formed my own company that I KNEW would be uncommonly useful through my trial and error experience. Hence...Clifton Enterprises' website called Click City was born. All of information in this article is available at City.....So................ If you are planning to keep up with what's working NOW, I suggest following six ways to assure success with your advertising dollars. 1. E-Zines The most amazing and under-used tool is POWER of e-zine! Think about it: How many times have you deleted an E-Zine because you didn't have time, or you assumed there was nothing in it for you. Wrong on both counts. Most online magazines have subscriber bases of over one thousand, many have more. If you place your ad in several of these @ $15-75/ad, you have substantially increased your visibility without much output. The more subscribers, more people see your message. Choose e-zines with a good base for maximum exposure, and subscribe to several at once. Read them, decide which to advertise in, and go for it. It's very inexpensive promotion. You'll find one at Click City-at end of article! 2. Opt-in lists Opt-in lists have become one of fastest growing promotional tools available lately. There are pitfalls, however. If 20,000 people join a list, and only 10% post their ad to YOUR email daily. Do you think anyone is reading YOUR ad? I think NOT! What's going to happen to your mailbox? So..... Join several lists and send your message to thousands DAILY. There are many free lists with hundreds and hundreds of members, however don't expect your message to be read. Find lists with memberships of 100-1000! You have a better chance of being seen. I wouldn't join any list with more than 1000 members unless there were other benefits of membership.
Site PromotionWritten by Byron Hunte
Many people are new to web and there seems to be a shortfall in basic information aimed at helping beginner.
Site promotion is key to successfully building up your business on Internet and here are some tips for newcomers that don't cost any money and which took me a considerable time to formulate.
1. Submit site to search engines Here I have learned to avoid autosubmit software programmes and that best results are obtained by submitting *manually* to top 10 engines. This way you can accommodate each one's quirks and foibles. It is time consuming but worth it.
2. Submit site to Directories These are different to search engines in that they have their own categories within which enquirers can find a listing of sites that interest them without necessarily using a search button. In my view, this is way Joe public will look for his information in future and, in my opinion, directories will soon outstrip engines in terms of usage. Pay attention to getting your site listed on as many directories as possible, especially Open Directory Project http://www.dmoz.org as their database is used by many of top search engines and directories.
3. Web Rings These are associations of web sites with similar focus. If you join one, you will get a web ring logo at bottom of your site which will allow your visitor to move on to browse all other sites within ring. Similarly, this will allow visitors to other sites within ring to find your site and increase your traffic. Some of these rings are huge and others quite tiny. It depends on what sphere you are operating in but, either way, it is another good way to gain additional traffic for your site.
4. E-mail discussion lists I started one for people interested in starting their own web business (which is what my company does) and which can be joined from my site. This is rigorously kept spam free by me (anyone posting ads to it is ejected without trial) and allows venture capitalists, angels, incubators and entrepreneurs to find each other and discuss common experiences and solutions. Sig files are allowed on my list and I have had good hits from my own, especially as members of list are, by definition, my target audience.