There is an interesting phenomenon that should really give you some insight as to what you should be doing in terms of promotion.
As an ezine publisher, I really believe I get to see everything. No, I don't know everything, but I do get exposed to everything.
I've noticed a funny thing, however. The Internet is full of "how to promote" manuals, ebooks, reports, programs, email courses, and sites. Often times, I meet up with people that are selling these 'how to promote' items, and guess what it is a lot of them ask me?
That's right, how to promote! How do they get more traffic? What do I think is best form of promotion?
Now that's ok, I'm not complaining, but can you see a couple of conclusions that might be drawn from this occurrence?
One, apparently none of these 'how to promote' items have all answers, and two, ezines are answer. That's right, eventually everything and everyone comes to ezines.
Where do you see ads for buying guaranteed visitors? In ezines, right? Now if those places could get all visitors they wanted from their own guaranteed visitor service, would they be advertising in ezines?
What about search engines? Where do people learn more about using search engines? In ezines, right? And even when you find a site through a search engine, what do all successful marketers have on their sites? That's right, a subscription box for their ezine or newsletter.
Basically, formula for successful promotion is one, get an email address then refer person to your site, OR get them to your site and then ask for an email address.
Now, what's best way to get someone on your email list? Offer them something of value, right?
Ok, so what valuable items can you offer that will give you best repeat contact? Free ebooks give you only one contact with a person. Sending them a free report or auto responder course gets you 1 to maybe 12 contacts with them. Now, how long can you stay in contact if they opt in to your ezine? Sure there is unsubscribe option, but until that is taken contact is unlimited, right?
Now, what about effectiveness in promotion? The best way to promote your business is to get it mentioned in front of people that are actually reading. Now, I know not everybody reads my ezine every time they get it, and in fact some I know signed up for a free ad and have never read it. Oh well, that's their loss.