Site Maps: A Force to be Reckoned With

Written by Kristy Meghreblian

Another important component of search engine optimization isrepparttar use of site maps. If you want visitors -- and search engine spiders -- to find every page on your Web site, a site map can be your biggest ally especially if you have a lot of content on your site (and if you’ve been reading allrepparttar 127962 advice on our site, you should know by now thatrepparttar 127963 more content you haverepparttar 127964 better your chances are for top ranking).

So, what is a site map? Basically, it is a navigation tool. It lets visitors know what information you have, how it is organized, where it is located with respect to other information, and how to get to that information withrepparttar 127965 least amount of clicks possible. A good site map is more than a hyperlinked index, which only providesrepparttar 127966 user with a list of alphabetically arranged terms.

Site maps also provide lots of nutritious spider food for search engine robots that crawl your site and eventually index it. Oncerepparttar 127967 robot gets torepparttar 127968 site map, it can visit every page on your entire site because allrepparttar 127969 information is clearly indicated on that one page. However, in order for your site map to work most effectively, you must include a link to your site map inrepparttar 127970 navigation on every page of your site.

How Can Search Engines Help You with Your Business?

Written by Dmitry Antonoff, Irina Ponomareva

What Are Search Engines? Most of us often facerepparttar problem of searchingrepparttar 127961 web. Nowadays,repparttar 127962 global network is one ofrepparttar 127963 most important sources of information there is, its main goal being to make information easily accessible. That's whererepparttar 127964 main problem arises: how to find what you need among all those innumerable terabytes of data. The World Wide Web is overloaded with various stuff related to diverse interests and activities of human beings who inhabitrepparttar 127965 globe. How can you tell what a site is devoted to without visiting it? Besides,repparttar 127966 number of resources grew as quickly asrepparttar 127967 Internet’s own development, and many of them closely resembled each other (and still do). This situation necessitated finding a reliable (and atrepparttar 127968 same time fast) way to simplifyrepparttar 127969 search process, otherwise there would be absolutely no point torepparttar 127970 World Wide Web. So, development and deployment ofrepparttar 127971 first search engines closely followedrepparttar 127972 birth ofrepparttar 127973 World Wide Web. * How It All Began Atrepparttar 127974 start, search engines developed quite rapidly. The "grandfather" of all modern search engines was Archie, launched in 1990,repparttar 127975 creation of Alan Emtage, a student at McGill University, Montreal. Three years later,repparttar 127976 University of Nevada System Computing Services deployed Veronica. These search engines created databases and collected information onrepparttar 127977 files existing inrepparttar 127978 global network. But they were soon overwhelmed byrepparttar 127979 fast growth ofrepparttar 127980 net, and others stepped forward. World Wide Web Wanderer wasrepparttar 127981 first automated Internet robot, whereas ALIWEB, launched in Autumn of 1993, wasrepparttar 127982 first rough model of a modern web directory that is filled up by site owners or editors. At aboutrepparttar 127983 same time,repparttar 127984 first 'spiders' appeared. These were: JumpStation, World Wide Web Worm, and Repository-Based Software Engineering** startingrepparttar 127985 new era of World Wide Web search. Google and Yahoo are two of their better-known descendants. Search Engines Today Modern web searchers are divided into two main groups: • search engines and • directories. Search engines automatically 'crawl' web pages (by following hyperlinks) and store copies of them in an index, so that they can generate a list of resources according to users' requests (see ‘How Search Engines Work’, below). Directories are compiled by site owners or directory editors (in other words, humans) according to categories. In truth, most modern web search combinerepparttar 127986 two systems to produce their results. How Search Engines Work All search engines consist of three main parts: •repparttar 127987 spider (or worm); •repparttar 127988 index; and •repparttar 127989 search algorithm. The first of these,repparttar 127990 spider (or worm), continuously ‘crawls’ web space, following links that lead both to withinrepparttar 127991 limits of a website and to completely different websites. A spider ‘reads’ all pages’ content and passesrepparttar 127992 data torepparttar 127993 index. The Index isrepparttar 127994 second part of a search engine. It is a storage area for spidered web pages and can be of a huge magnitude (Google’s index, for example is said to consist of three billion pages). The third part of a search engine system isrepparttar 127995 most sophisticated. It isrepparttar 127996 search algorithm, a very complicated mechanism that sorts an immense database within a few seconds and producesrepparttar 127997 results list. Looking like a web page (or, most often, lots of pages), it contains links to resources that match users' queries (i.e., relevant resources). The most relevant ones (asrepparttar 127998 search engine sees it) are nearerrepparttar 127999 top ofrepparttar 128000 list. They arerepparttar 128001 ones most likely to be clicked byrepparttar 128002 user ofrepparttar 128003 search engine. A site owner should therefore take heed ofrepparttar 128004 site's relevancy torepparttar 128005 keywords it is expected will be used to find it. A Relevancy calculation algorithm is unique for every search engine, and is a trade secret, kept hidden fromrepparttar 128006 public. However, there are some common principles, which will be discussed inrepparttar 128007 following paragraph. What to Do to Have Your Web Site Found through Search Engines There are some simple rules to make your resource relevant enough to be ranked inrepparttar 128008 top 10 byrepparttar 128009 majority of search engines. Rule 1: Work onrepparttar 128010 body copy A search engine determinesrepparttar 128011 topic of your site judging byrepparttar 128012 textual information (or content) of every page. Of course, it cannot comprehendrepparttar 128013 contentrepparttar 128014 way humans do, but this is not critical. It is much more important to include keywords, which are found and compared with users' queries byrepparttar 128015 programme. The more often you use targeted keywords,repparttar 128016 better your page will be ranked when a search on those keywords is made. You can increaserepparttar 128017 relevancy of your targeted keywords still more if you include them inrepparttar 128018 HTML title of your page ( tag), in subheaders (<h1>-<h6> tags), in hyperlinks (<a> tag), or just emphasize them with bold font (<b> or <strong> tags). Meta tags <meta name="Keywords" content="your keywords"> and <meta name="Description" content="your description"> were introduced specifically to help search engines. Unfortunately, they are rapidly losing their significance because it is too easy to abuse them. Webmasters should therefore concentrate mainly on body copy, which is<IMG height=12 src="/the2.jpg" alt="repparttar 128019"> part of textual content placed between<IMG height=12 src="/the2.jpg" alt="repparttar 128020"> <body> and<IMG height=12 src="/the2.jpg" alt="repparttar 128021"> </body> tags. One should take into account<IMG height=12 src="/the2.jpg" alt="repparttar 128022"> facts that<IMG height=12 src="/the2.jpg" alt="repparttar 128023"> search engines' algorithms are constantly improving and that index databases are updated. When you have aquired<IMG height=12 src="/the2.jpg" alt="repparttar 128024"> desired position in<IMG height=12 src="/the2.jpg" alt="repparttar 128025"> listings, do not rest on your laurels. Site optimisation should become a permanent job for all site owners who regard web presence as an important part of their business. Rule 2: Build links to your site As we have mentioned before, a spider scans<IMG height=12 src="/the2.jpg" alt="repparttar 128026"> web following<IMG height=12 src="/the2.jpg" alt="repparttar 128027"> links placed by site owners onto their pages in order to inform their visitors of where to find something that might be of interest. So,<IMG height=12 src="/the2.jpg" alt="repparttar 128028"> greater<IMG height=12 src="/the2.jpg" alt="repparttar 128029"> number of website owners agreeing to list your site,<IMG height=12 src="/the2.jpg" alt="repparttar 128030"> smaller<IMG height=12 src="/the2.jpg" alt="repparttar 128031"> time that will pass before all existing search engines will find out about you. What's more, those pages that are linked from multiple sites are considered by crawlers as more important. Google ( implements this concept via a so called Page Rank; other engines analyse your site's popularity in different ways. Remember that a link from a site that itself ranks well, is much more valuable than just any link. Also note that content relevancy of<IMG height=12 src="/the2.jpg" alt="repparttar 128032"> site linking to you further increases<IMG height=12 src="/the2.jpg" alt="repparttar 128033"> importance of<IMG height=12 src="/the2.jpg" alt="repparttar 128034"> link. <br><br></font></td><!-- google_ad_section_end --></tr><tr><td>Cont'd on page 2 ==<a class="mlink" href="2-Site_Maps*_A_Force_to_be_Reckoned_With-27962.htm">></a></td></tr></table><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 728; google_ad_height = 90; google_ad_format = "728x90_as"; google_ad_channel ="8831454965"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src=""> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td> </td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3"> © 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params =; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? (params.substring(0, params.lastIndexOf(HASH_ESCAPED))) : params; pyPage = escape(pyPage.substring(pyPage.lastIndexOf('/') + 1)); pyPage = pyPage + params; var curTime = new Date().valueOf(); var bug = new Image(); bug.src = '/track/adsenseTrack.php?pyPage=' + pyPage + '&adDomain=' + adDomain + '&adUnit=' + adUnit + "&time=" + curTime; } } function TrackIt0() {TrackIt(0); } function TrackIt1() {TrackIt(1); } function TrackIt2() {TrackIt(2); } var elements = document.getElementsByTagName("iframe"); for (var i = 0; i < elements.length; i++) { if(elements[i].src.indexOf('') > -1) { //elements[i].onfocus = TrackIt; if (i==0) elements[i].onfocus = TrackIt0; if (i==1) elements[i].onfocus = TrackIt1; if (i==2) elements[i].onfocus = TrackIt2; } } </script> <!--WEBBOT bot="HTMLMarkup" startspan ALT="Site Meter" --> <script type="text/javascript" language="JavaScript">var site="s19improve"</script> <script type="text/javascript" language="JavaScript1.2" src=""> </script> <noscript> <a href="" target="_top"> <img src="" alt="Site Meter" border=0></a> </noscript> <!-- Copyright (c)2002 Site Meter --> <!--WEBBOT bot="HTMLMarkup" Endspan --> </body> </html>