Sins of The Internet: Para-Site

Written by Richard Lowe

The other day I was surfingrepparttar web as normal, going quickly from site to site. I was looking for a good site to present with an Excellent Site award and I was getting frustrated because nothing was measuring up. You know, more ofrepparttar 131925 say old thing time after time. I'm sure you've had days like this when you've surfed, everything just seemed, well, plain.

Anyway, I ran across a site which looked pretty good. In fact, it was very nice, good graphics, excellent content, nice layout and good navigation. In other words, at first glance it looked like a good candidate for an award.

The only way to be able to judge sites in a high-volume awards program such as ours (usually 40 or so entries a week) is to ensure that time is well spent. This means when I view a contender for an awardrepparttar 131926 first 60 seconds of viewing is used to quickly reject or accept a site. This whittles downrepparttar 131927 contenders greatly so that my time can be spent on those web sites that deserve a closer look.

So anyway, I was surfingrepparttar 131928 web and found a site which looked pretty good. Very good, in fact. Lots of nice graphics, very well-done layout, HTML code looked good andrepparttar 131929 content was first rate. I continued looking and comparing and came torepparttar 131930 conclusion that I had a real winner here, a site which was worthy ofrepparttar 131931 excellent site award.

I hesitated as I started to give outrepparttar 131932 award, though. Something didn't seem right, something was wrong. I continued looking, and before long realized I had found a para-site.

Oh,repparttar 131933 guy was good, I'll admit it. What had he done? He had used frames to seamlessly merge someone else's web site into his own. Actually, on further investigation I found that this "webmaster" had similarly merged over a dozen web sites into his own.

Real Life Internet Evil: Ezula

Written by Richard Lowe

Our purpose with this series is to use real life examples of deception, fraud and other evil to show how you can better protect yourself. The examples cited in these articles are intended to demonstrate best practices and recommendations.

If you were worried about Microsoft's smart tags, then perhaps you should read this article. Whereas you could argue that Microsoft didn't haverepparttar best of intentions with smart tags, at least they provided a way for webmasters to prevent them showing on their pages.

Onrepparttar 131924 other hand, Ezula (and it's product TopText) isrepparttar 131925 scum that scum wipes off scums feet. The company is evil. While they are not inrepparttar 131926 same league as Osama Bin Laden (who needs to be volunteered to a special project to determinerepparttar 131927 effects of nuclear missles on human flesh), they are evil. With them, though,repparttar 131928 best "nuke" is to ignore their pitch and never installrepparttar 131929 product. If you've got it, remove it immediately. It's simple and and obvious.

Here's what Ezula does. They sell users on some exaggerated benefit (much like that other scum product called Gator) and use this to get their product installed onrepparttar 131930 user's computer. In this case, Ezula "gives" their users something almost identical to smart tags.

The product basically scans HTML pages as they are loaded onto a system, looking for keywords. When it finds a keyword, it replaces it with a special link torepparttar 131931 page (or pages) of a page advertiser (along with some links to content of some kind - that'srepparttar 131932 "benefit" that gets people to installrepparttar 131933 silly product).

Let's take an example. Pretend you want to sell tires, so you purchaserepparttar 131934 Ezula rights torepparttar 131935 keyword "tires". Now, every time any web page of any Ezula user loads it is scanned forrepparttar 131936 word "tires". Ezula replaces those with links to your site - even if it isrepparttar 131937 site of one of your competitors! Or even a site about how people get tired ("he tires easily") or anything like that.

Here's what they tellrepparttar 131938 users (the poor suckers who download this excrement): "eZula, Inc. is a leading provider of real-time contextual Internet solutions. eZula's flagship product TopText iLookup isrepparttar 131939 premier personal Internet reference and simplification tool, empowering millions of Internet users with an easy way to retrieve relevant information and simplify Internet Navigation."

Sound's great, doesn't it? Man, if that's all you read you'd run to download this garbage. But wait, read more ofrepparttar 131940 website. Go torepparttar 131941 advertisers section and you will read, "eZula's platform leveragesrepparttar 131942 content thatrepparttar 131943 user is viewing in real time and turns key phrases, that best describerepparttar 131944 advertiser, into a global advertising opportunity that drives qualified traffic torepparttar 131945 advertiser from anywhere onrepparttar 131946 Web."

They further describe, "ContextPro™, eZula's Contextual Keyword Platform, puts you in front of millions of Internet Users, wherever they are onrepparttar 131947 Web, and enables you to reach them, based onrepparttar 131948 Context of every Web page that they are viewing in real time."

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