Simple marketing techniques that increase business

Written by Frank Williams


In today's fast paced business climate, change is inevitable. Marketing people in touch with customers know that their customer today is just as likely a competitors' customer tomorrow. Gaining consumer loyalty is getting harder. Technology compresses product life cycles into months and sometimes weeks. Information is more accessible, immediate and current through channels such asrepparttar Internet andrepparttar 120599 ubiquitous world-wide-web. And new innovation claims appear daily. All these factors create customer confusion.

Findings creative ways to retain your customers' attention is an on-going and complex marketing problem.

Long-term strategic plans and programs must not be mortgage for short-term results. However, savvy marketers realize that part of a well thought out marketing strategy inrepparttar 120600 21st century includes doing some things faster. Balancingrepparttar 120601 two is key to driving growth and enhancing profits forrepparttar 120602 organization.

In this article Global Marketing address' some short-term ideas to compliment your firm's longer term marketing strategy. These are simple to implement and will produce results.

Considerrepparttar 120603 following ideas:

Keep things fresh - constantly seek ways to add newness to your products, information and brand

Every time you add something new to your business you create an opportunity to get more sales. For example, something as simple as adding new information on your web site creates another selling opportunity when prospects and customers visit your site to seerepparttar 120604 new information. Don't forget to advertise these additions. Press releases are easy, low cost ways to keep your brand and name in front of customers. Use your timely newsletter ( if you don't have one create one today!) to mention these new additions.

Other quick ideas might include reconfiguring a product, or bundling two options together while charging a lower price, or changingrepparttar 120605 pricing for a limited time. All of these are news worthy and take little effort while creating new sales opportunity.

Position your firm's expertise Look for ways you can be a resource for your prospects and customers. Supply them with free information. Today's web technology is easy to implement and exceptionally cost effective in allowing you to provide huge amounts of information. Let your web site provide application notes, product literature, or white papers on topical issues that add value to your customer relationship. Find ways to help your customer do things faster, easier, less expensively. Your programs should always make it easy for your customer to do business with you. How many times doesrepparttar 120606 phone ring before someone in your firm answers it? Remember you get a fresh opportunity to sell something every time they come back to you for help.

How To Win The "Marketing War", Capture Your Prospect's Mind And Make More Sales

Written by Charles Kangethe


How To Win The "Marketing War", Capture Your Prospect's Mind And Make More Sales ------------------------------------------------------------

(c) 2004 Charles Kangethe -------------------------

As a marketer you are engaged in a "War" with competitors whererepparttar ultimate prize is capturingrepparttar 120598 mind of prospects and claiming their purchase dollars.

What you are about to read shows you how to create a powerful, automatic weapon for that war that generates relentless, repeating sales.

Step #1 - Get Into Your Prospects Mind. ---------------------------------------

Many new netpreneurs forget, or fail to understand, that prospects are individuals.

You must get into your prospect's mind and appeal to them, and them alone, before they will buy from you.

--> Sidebar With some exceptions, buying decisions are made onrepparttar 120599 basis of emotional and intellectual reasoning in that order. <--

Winning marketers, are those who successfully appeal torepparttar 120600 buying instincts of individual prospects.

As a direct marketer your task is to learn how to capture your prospects' minds, one individual at a time.

Step #2 - Psychological and Emotional Action Triggers -----------------------------------------------------

The holy grail of marketing is unearthingrepparttar 120601 action triggers that make your prospects take your "Most Desired Action" (MDA).

When you understandrepparttar 120602 ELBOW trigger groups you will powerfully influence your prospects towards your MDA.

* E - Effort

People are always seeking options that allow them to live life and work withrepparttar 120603 least amount of effort. Anything that promises a reduction in effort is a powerful call to action.

* L - Loss

This group coversrepparttar 120604 most powerful triggers.

For instance fear of loss of :

Health, reputation, material possessions, or justice.

* B - Benefits

Triggers in this group promise non-material benefits or "gains" that originate from actions taken byrepparttar 120605 prospect.

For instance motivation to greater action often comes from a winning streak at sport or business.

* O - Outer Triggers

This group relates to triggers that promise non-material benefits and gains, for actionsrepparttar 120606 prospect has no control over.

For instance :

- A promise of recognition as an authority by peer groups is a powerful incentive for many people.

- Social acceptance is another powerful motivator. It drives people to make purchases of products and services that will help them improve their social standing.

* W - Wealth

Into this group fall all triggers that promise material gains.

The promise of "Gold in them thar hills", profitable business and income building opportunities are all powerful incentives to action.

Step #3 - Profile Your Prospect In Detail ------------------------------------------

As a good copywriter and "Marketing Warrior" you must learn to achieve an intimate level of involvement with your prospects.

You need to understand your prospect's background, her history, education, career, hopes and fears. Use research, your imagination and experiences to build a detailed picture about her.

As you profile your prospect, have in mind a single individual - do not fall intorepparttar 120607 trap of trying to profile a group.

-->Sidebar Some marketers prefer to use market research exclusively for this step. This is a valid, but more expensive option to build your prospect's profile. <--

Step #4 - List Product Benefits and Features --------------------------------------------

Next, list out all your product and service benefits and features.

Cont'd on page 2 ==>
 
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