Simple Writing For Super SalesWritten by Grady Smith
Is your sales letter not converting readers into buyers? It just might be your choice of words.Listen. People don’t stop by your site to be wowed by your stunning prose. They want to be sold. And fact is your sales letter needs to be compelling, but you also need to write clearly and use words that won’t trip up a sixth grader. Bottom line, your goal is to communicate. To do so properly, reader needs to fully understand what you’re telling them. You can achieve this by going through your copy and replacing words like facilitate with help. Do you see what I mean? NO TECHNICAL TERMS Your sales materials should never contain technical terms. Always write your sales letter from angle that someone reading it has no experience or clue about your product. The end result will be better clarity, and more profits. GET TO THE POINT Right after you design your headline, jump right into heart of your offer. Don’t waste any time or words explaining things that don’t hit at bottom line. Your goal is to provide a no fluff explanation of how reader will benefit with your product. If your paragraphs or sentences don’t drive at this, then you need to change them or remove them completely. Nothing turns a reader off faster than reading a jaw-dropping headline, then reading first few sentences that don’t compliment what grabbed them in first place.
| | How Tough is It?Written by Mike Smith
Not Steak or Roast. I am talking about Writin' Stuff for you Folks. One of my favorite things besides fishin' is passing along good information in our Ezines and Writin' for other ones. Why did I say Fishin' and Writin'? Well, sometimes it is as hard to come up with great content as it is to catch 12 pound Bass. When I first started Writin' professionally it was about Fishin'. Oh, I almost forgot, There is no such word as Fishing or Writing. It is really Fishin' and Writin'. Fishin' and Writin' are among most enjoyable pass times. If it were Fishing, or Writing it would be like Working, Shopping or those other "ing" words that aren't much fun. That's nice, Mike but what is point? I'm glad you asked. Now I get to tell you. Whether you are Writin' an article, E-Book or Novel, you have to have fun doing it. Yup, you can start Writin' just like me (well not "just" like me. That would violate Copyright laws) and create your own information products. It's not as hard as you might think (or is it?). Sometimes it is hard to start an article and find an idea to write about. This is an example. I just couldn't get juices flowing this week. But, bingo. The idea for explaining Writin' came to me. The most important thing to remember is that you have to like your subject and Know what it is about. If you know anything about anything and can fog a mirror (that is how a coroner determines if you are breathing), hit keys on keyboard, and get your ideas together, you can be a writer. You don't need a degree in journalism or language. What you do need are ideas, ability to put them on paper (electronic or other) and put your personality with your Writin'. Now it is something you can enjoy. That is Key, to enjoy your Writin'. When it is Writing, it is a chore. Now really, if you didn't
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