Simple Steps to Project a Professional Home-Business Image

Written by David A. James

One ofrepparttar more difficult tasks to deal with when starting a home-based business is to decide how to establish your pathways of communication in such a way that you appear organized and professional, yet don’t have to breakrepparttar 117241 bank to get started.

I have found three methods of communication that I use on a regular basis: e-mail, telephone, and fax. These could probably be considered ‘the basics’ for most businesses, large or small, and these arerepparttar 117242 ones we’ll discuss.

As a side note, with technology, of course, there are many variations on these tools. For example, you can now use a cell phone with a built-in camera to take a picture and instantly send it to a friend or business contact. This is pretty spiffy indeed, but this really falls intorepparttar 117243 category of e-mail or telephone communications, depending how you want to look at it. This probably isn’t going to be a main communication method for most businesses, unless you’re an interior designer or an artist and in need of constant visual communications with your clients.

E-mail – I’m assuming you already have an e-mail account or know how to get one. Many people have what are known as free e-mail accounts such as Yahoo ( or Hotmail (, click Hotmail). While these are easy and free, they don’t portray much of a professional image. Instead, you should takerepparttar 117244 name of your business, for example Home Income Digest, and purchase what is known as its ‘domain name’. In this example,repparttar 117245 domain name would be ‘’. Now you haverepparttar 117246 ability to correspond using,, or whatever name(s) you prefer. This is usually coordinated withrepparttar 117247 web hosting company that hosts your domain name. There are many topics to discuss with e-mail, but let me hit another one very quickly: autoresponders

An autoresponder automatically responds to a person who has just sent you an e-mail by sending a message that you have previously composed back to them. Sounds great, but many people take this as a sign that you really aren’t serious about your business or are trying to automate everything torepparttar 117248 point that you don’t have to do any work. Others say autoreponders show you ARE serious and want your customers to know you’ll be in touch as soon as you can. I think you seerepparttar 117249 dilemma here. My advice is don’t use autoresponders if you can generally get back with people promptly (within a few hours, or one business day atrepparttar 117250 most). However, there are situations where autoresponders are perfect, for example sending receipts, since most people don’t expect personal interaction for this type of correspondence.

Telephone – In most cases, you really should get a second phone line. The problem with using your personal phone line is that there is no greeting you can give that will sound correct for all situations. Sure, your friends will get used to you saying, “Hello, this is Jenni’s Interior Designs” but it’s pretty cheesy. Caller I.D. may help, but still. Also, there is really is no appropriate way to compose a voice mail greeting. You could get voice mail with multiple mailboxes, but recording a greeting of “Hello this is Jenni. For Jenni’s Interior Designs press one, to leave a personal message for Jenni press two” doesn’t really impress either. Opt forrepparttar 117251 second phone line, and make sure you use it strictly for business. Also, try to keeprepparttar 117252 phone in a quiet room or where you can shutrepparttar 117253 door if necessary.

Tracking Your Ads...A Free Alternative

Written by Laura Kneiss

You don’t have to spend money to track your ads effectively. There is a free alternative that I have found to be very successful.

If you are working onrepparttar Internet, but don't have a lot of extra funds available, you can save some money by using a free adtracker instead of paying to download one or even paying a monthly fee like some services require.

One free ad tracking option is The site is actually a safelist that you can subscribe to. Once you subscribe, you have access torepparttar 117239 member’s area. From there, you can click onrepparttar 117240 tracking link and it will allow you to enter two different urls that you want to track.

The great thing about BusinessWorldList is that you don’t need to have your own website. If you are a member of an affiliate program, you can enter your affiliate url. It will automatically create a new link for you to use. For example,repparttar 117241 url that I wanted to track was: and it created this tracking link: This isrepparttar 117242 link that I would now use when promoting my site. One problem that I have found, however, is thatrepparttar 117243 tracking link is rather lengthy, so I like to use a service like With tinyurl you simply enterrepparttar 117244 long url and it will create it into something shorter. For example, I entered my businessworldlist tracking link :

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