"Simple Messages in Advertising"

Written by Kevin Nunley

It is better to advertise with simple messages and have everyone understand you, than to advertise with complex messages and have only 20% of viewers understand you.

Brilliantly clever advertising executives often come up with ad campaigns that dazzle viewers. Viewers may be dazzled, but whether they can discern what is actually being communicated inrepparttar ad remains to be seen.

When considering how you want to phrase your advertising copy, don't tailorrepparttar 101041 message to what would impress you. Tailorrepparttar 101042 message to what would sell to everyone.

The fact is, most people only read, listen, and watch advertising with a tiny percentage of their brain. When I'm watching TV and it comes time forrepparttar 101043 advertisements, I usually head torepparttar 101044 kitchen for a handful of M&Ms. But I can still hearrepparttar 101045 TV.

The human brain takes in everything that goes on--sights, sounds, feelings--so whether your viewer is consciously paying attention to your message or not, some level of their psyche is taking it in. But whether your message is stored away inrepparttar 101046 long-term memory depends onrepparttar 101047 clarity of your ad.

I don't remember things I don't understand. No one does. So your advertising will only make a long-term impact ifrepparttar 101048 message is clear. Otherwise, it will be forgotten within minutes.

That is why it is important to keep your advertising copy as simple as possible. One ofrepparttar 101049 top two reasons marketing fails is becauserepparttar 101050 ad isn't clear.

Here are some imperative tips to keep in mind when writing and designing your ads:

1. No jargon. Many advertisers makerepparttar 101051 mistake of using their own industry jargon and buzz words when writing their ads. As much sense as they make to themselves, they may not be making a bit of sense torepparttar 101052 common consumer.

Remember, your advertising isn't just targeted at your fellow lawyer or your computer engineer friend. You are talking to administrative assistants, mechanics, artists, hair stylists and teachers. If you want their attention, speakrepparttar 101053 same language they do.

"The Truth Must Be Told!" - A Review of "Magic Words That Bring You Riches"

Written by Jerry Webb

I once heard someone define advertising as being "truth well told." By this brilliant definition, Ted Nicholas is an absolute genius because he knows how to dramatizerepparttar truth inrepparttar 101040 most compelling and memorable way. He does this simply by using choice words and phrases.

It's no wonder that sometime ago, Ted brainstormed a single headline for a newspaper advertisement, and it successfully pulled in over $75 million in sales over a period of several years. It's also no wonder that he achieved almost $25 million in direct mail sales of one of his books, and he is often calledrepparttar 101041 500 Million Dollar Man, having successfully marketed over $500 million worth of products in 49 different industries.

Does Ted Nicholas haverepparttar 101042 magic touch? No, but what he does have are magic words.

Ted claims that you are only 17 words away from making a fortune. He's convinced that his book, "Magic Words that Bring You Riches," will enable you to earn several hundred thousand dollars a year.

The book's promise was too fantastic to resist. So I finally got a hold of it, and after I read it, I truly wondered why it took me so long to find this amazing book.

The first few short chapters, which fall underrepparttar 101043 heading, "Magic Words that Get You Everything You Want in Life" may not be monumental -- but they're definitely useful in everyday life. I picked up a few "magic phrases" I didn't know, such as how to getrepparttar 101044 very best table in any restaurant; attractrepparttar 101045 opposite sex; have clients or employers clamoring to hire you; fly first class forrepparttar 101046 price of coach; or rent a Mercedes forrepparttar 101047 price of a Ford.

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