A media kit is a collection of significant materials that gives media information on who you are, what you do, and best of all, why they should care. It can be as fancy as you want it to be, just make sure that it is consistently clean, attractive and relevant. Proofread and edit thoroughly any copy that you include in media kit. This can and will be used for future reference, so make sure that information is reliable and correct.

For easy and quick creation of a simple yet professional media kit, Microsoft Publisher can help you a lot to come up with items needed such as a cover letter; a brochure; a press release; business cards; your company mission and history, and even profile; and biographies and credentials of key personnel.

Use same Master Design Set in Publisher (e.g. Studio Design) for consistency in your materials. Create your company letterhead, business cards, brochures, and labels using featured tool in Publisher. Customize and tailor your materials according to your specifications. As such, you can be sure that your media kit, and everything in it, will convey exactly what your company wants to convey to media.

Here are some tips for an effective communication materials in your media kit:

Research showed that having a printed catalog of your products will produce 10%-20% more sales than a website alone. Whether it’s a simple folded brochure or a sophisticated 40 page catalog, allowing your customers an alternate means of ordering your products is necessary to boost your sales. The problem now is to know easy way to have it with no hassles attached.

Looking for right printing company is hard because only a number of them specialize in catalog. A good printing company will give you style you are looking for but an unskilled catalog designer will create technical difficulties resulting in cost overruns and delays. The next thing to consider is budget. Seek help from catalog designers or producers so that your catalog will fit within your budget.