Summery: By eliminating complicated marketing and applying simple business principles you can make more money and improve your business.
In a world full of complications sometimes we overlook simple things in life. We are so busy trying to work out our twisted problems that we miss out on simple secrets to success. The same can be said of our business tactics. We get caught up in endless problems when all we really need to do is to step back and see simple alternatives, that will lead us to success. Sometimes we need to think with simplicity of a child.
Not so long ago, Summer holidays (vacation) in USA meant rebirth of Lemonade Empire. Enterprising children of about 10 years and up set up their lemonade stands and earned themselves some holiday money. A note to all who do not live in USA, school children in USA have a 3 month vacation in summer, allowing them a great deal of free time. This was before year round schools that have tried to cut down long summer vacation. The Lemonade era was in full swing in these “good old days.”
The Lemonade King/Queen, who would earn most money by end of vacation, depended on individual business tactics. Being children they did not have any complicated “think tanks" or secret board meetings, they relied on simple principles and techniques. Let me explain with these few points.
There was a need/market: Hot thirsty people, (most of USA has hot Summers) A proven hot selling product: Cold Lemonade is ultimate drink for a hot Summer day. Cheap premises, simple set up and low overhead: A stand with supplies at curb( side of road) would not be too expensive.
However there was hot competition, many children on vacation, and this is where simple business tactics came into play. Just 3 examples:
1. The Price War:
One child was selling Lemonade for 10c
Another for 15c
A third for 25c
All had simple stands with a white board saying Lemonade 10c/15c/25c. They had stands that stood alone, with no related service.
Business tactic #2 Location:
Each Lemonade Stand owner vied for best traffic location, some got lucky others not. All fair in Lemonade game. Then came: