Signature Files: The easy way to create more businessWritten by Keegan Michaels
If you do business as an affiliate, then you're constantly concerned with getting your name and your business information out there. You probably send a lot of e-mails, post on message boards, and submit articles to business e-zines. These are great techniques for making contacts, but are you taking full advantage of visibility these forums create?
One of best ways of creating new business is to include a Signature File with everything you post, send or submit. What exactly is a sig file? It's that little paragraph beneath a person's signature at end of an article, posting or e-mail. This is your opportunity to let people know who you are and to direct them to your business.
Now you may already include your url at end of your correspondence. That's great, but is that enough? Not quite. Of course it's great to have your url so that anyone who's interested in what you're saying can immediately check out your business site, but wouldn't they be more likely to click if you included a short description of what you do? For example, rather than closing an e-mail or posting with
E-Sigs That Work - by June CampbellWritten by June Campbell
Does your email signature contain a humorous quip or a philosophical quote from a dead poet? If yes, you're wasting a wonderful opportunity to promote your business for free!
To a business person, an e-sig is an advertisement and basic guidelines for writing advertisements apply. However, modifications for online use are required. Keep following guidelines in mind: 1. Less is more. Some email systems and mailing lists will automatically cut off any signature exceeding 4-6 lines. Many email programs will allow you to set line lengths to about 60 characters - ideal length for readability. 2. Attract attention to your signature by creating "borders" of text or special characters. 3. Include name of your business and a short, pithy marketing statement. 4. Sell benefits, not features. 5. Offer something free - i.e. free information, free contest, free samples, etc. 6. Make it easy for people to contact you by providing clickable links to URLs and emails. For example, if you add "mailto:" in front of an email address, most email programs will allow user to open a new message to that address simply by clicking on link.