The first is obvious: Google is used 200 million+ times a day.

The second reason is that AdWords rewards advertisers who are ‘smart’, and punishes advertisers who are ‘stupid’. In AdWords, ad placement is only partially determined by how much you’re willing to pay for each click. The more important determining factor is how high your ad’s click-through rate is.

What this means is that a well written and targeted ad can rise in placement, even if actual cost-per-click for that ad is set low. In simplest terms this means little guy (me) can compete with big boys (giant corporations with mega advertising budgets) and win.

One of best ways to do this is by employing ‘sideways thinking’, or thinking outside box.

So you’ve started a Google AdWords campaign, and you’ve registered as an affiliate with several different products, and you’ve found at least one product that’s making you money.

Let’s say you’ve found a toy company that pays you 10% of sale to promote their products (just for a tangible example we’ll refer to it as ‘Toy Company #1’)

You’ve played around, tweaked your ads, and you’re getting a little success. Bravo! Things are running in black, and you’re making steady profits.

But wait, you’re still combing Internet, looking for new and better opportunities when bam, all of a sudden you find Toy Company #2. Wow, Toy Company #2 looks really great. It pays a 20% commission on all sales, and landing page seems easier and more intuitive than landing page for Toy Company #1.

Being wise and quick-to-evolve pay-per-clicker you are, you swiftly join affiliate program for Toy Company #2 and set up an ad campaign for it, using many of same ads and keywords that you’ve had such great success with in promoting Toy Company #1.

Surprise! Toy Company #2 is a great find! It converts much better than Toy Company #1 and moreover it pays much more per sale! You’re ecstatic! Greater success!