A book coaching client recently emailed me that she was getting sick of traditional publishing because of so many costly requirements and so little payoff. Do you feel same way?

Fifteen years ago, I worked hard on a 60-page proposal for a top agent and after a year got "approval" to be his client. Then kicker, he asked for a $50,000 retainer to get book marketing because I was an unknown.

Unknown, yes, but not a fool. A marketing maven for 20 years, I sold 20 self-help books at back of room for seminars taught at colleges and other talks. Why would I need to go traditional route of low attendance book signings, travel to less than prominent spots to market book at a cost that had to paid back through royalties.

If you are not a successful author yet, incorporate following ten secrets: 1. Treat your book as a business.

You spend many hours creating a masterpiece to help your audience. It follows then, you need to set up a regular time schedule to market and promote it.

2. Create a flyer for each book you offer.

Hand out your flyer at business meetings or at any public place. Ask your audience to pass flyer along to friends and associates. Offer one free report or ezine on flyer to get new email addresses to send promotion to later.

3. Create a line or two about your book in your signature file that goes on every email you send.

After your name, title, and benefit statements, add something like: eBk: "Write your eBook or Other Book--Fast!" Include your addresses and phone numbers too.

4. Invest some money in book marketing.

Contact a book coach and schedule a low-cost introductory session to see if you are a match and will get what you need. Many authors print too many copies or use an expensive service to get book finished instead of putting aside an equal amount to market it.

5. Take a teleclass on how to market your book.

These low cost and low time investments can make your book great seller it should be. Discover inexpensive ways to market via phone and email. How convenient!

6. Don't get fooled by high-cost services.