Should You Write a Book?Written by Steven Van Yoder
Should You Write a Book? One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived from people who've "heard of you" and inquire about your services. There is a message from a potential joint venture partner who has invited you to be a guest on a teleconference that will reach 500 people, all of them prospects. Later that day, a journalist calls. She wants to write a story about your business, which she heard about on a radio interview you gave weeks earlier. Is this a fantasy? No. This could be a typical day in your life as a published author. More and more business people are realizing power of writing a book to catapult their businesses to a higher level. Speakers, consultants, coaches, therapists and other small business owners are learning that publishing a book is one of most powerful marketing strategies available. Published authors report that their lives change, often dramatically, when their books reach marketplace. When you become an author, you become known as expert. When you are known as an expert in your field, whatever your field, you will find that world will beat a path to your door. A Book Generates Visibility and Attracts Clients Of all information products you can create, a book has greatest potential to open doors. A book can give you more recognition and professional credibility than audiotapes, CDs, videos, seminars, workshops and public speaking. Since my book Get Slightly Famous was published last year, I have been amazed at how it has transformed my business. Publishing my book was a newsworthy event that resulted in tens of thousands of dollars in new business, high-profile media coverage, speaking engagements, radio interviews, partnership opportunities, and too many other benefits to mention. Prospective clients now hear about me from all over world. The media regularly call me, and I appear in newspaper articles and radio interviews. Get Slightly Famous is not just my most effective marketing tool. It has become core of my brand identity. My book provides a marketing platform for my business that gives all my marketing efforts a natural, sharp focus. Best of all, marketing is not such a struggle anymore. As a successful author you will find stress of constantly seeking new clients can largely become a thing of past. Clients will seek you out, ready to pay good money for your services, because you are seen as a leader in your field. You become their first choice. It's Not Just a Book -- It's a Business! Your book is seed from which you can grow a multi-faceted "empire'' of related products and services, including seminars, teleclasses, reports, consulting packages, audiotapes, and other profitable information products. Imagine selling thousands of books to trade associations as premiums for their members. Or how about creating a $49-a-month newsletter, a $995 home-study course, a $499 a year membership web site? Could you use your book as basis for a year-long mentorship program for which individuals or groups that pay thousands of dollars a piece to participate?
| | Stop Sabotaging Your SalesWritten by Bob Leduc
Stop Sabotaging Your Sales Copyright 2004 Bob Leduc http://BobLeduc.com Do your web pages, sales letters or personal presentations include subtle distractions that unnecessarily cause you to lose sales? Sometimes prospective customers get distracted during selling process by outside interruptions. You cannot control those. But many sales-killing distractions are caused by what you put in your web pages and other sales messages ...or by what you say in your personal presentations. Here are 3 unnecessary distractions you may be creating that sabotage your sales - and how you can avoid them: 1. Requiring Customers to Make Unnecessary Decisions Design your selling process so prospects do not have to make unnecessary decisions. Some prospects have difficulty making a clear decision when they have several options. They often react by procrastinating and never making a decision ...and you lose sale you already made. Tip: Promote only one product or service at a time. You can develop separate promotions for each product or service you sell. You can even combine several products and services into one package. But always limit your prospect's buying decision to "yes" or "no". Don't distract them with a "which one" decision. 2. Diverting Your Customer's Attention to Something Else Don't include anything in your selling procedure that can divert attention away from your selling process. For example, I often see sales oriented web pages that provide clickable links to other web sites with testimonials. Why would any marketer want to send prospective customers to another web site in middle of their presentation? Some prospects will never come back. And for those that do, flow of selling process was interrupted - reducing likelihood of closing sale. Clickable links have many advantages ...but not when they are in middle of your sales presentation.
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