Should You Use Testimonials When You Create A Web Site?

Written by Herb and Monica Leibacher

You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Are testimonials worthrepparttar effort?

The answer is "Yes" if they are done right.

When done correctly, testimonials can help you establish credibility and give you an opportunity to proverepparttar 138958 claims about your web site.

However, when done incorrectly, testimonials aren't believable and honest, and can cause more harm than good.

Here are some ideas on how to use testimonials effectively:

1. Do not fake it Your testimonials should be believable. The best way to make them believable is to not make them up. A fade testimonial can ruin your credibility. Play fair, and get real testimonials from real people.

2. Be brief If it's too long, your web site visitor probably won't read it. If you've got a super long testimonial, break it up into small sections and use it in different places.

Magic Words That Sell and What Words to Avoid

Written by Herb and Monica Leibacher

We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some ofrepparttar most persuasive words to use in marketing are:

Now Announcing Introducing Revolutionary Offer Quick Easy Compare Hurry

Try to incorporate these powerful words into your brochures, web content, and however else you communicate with customers.

Richard Taflinger, professor atrepparttar 138957 Edward R. Murrow School of Communication at Washington State University, says that a ploy often used in advertising isrepparttar 138958 use of logical fallacies. These fallacies are not recommended because they may alienate your audience. Taflinger suggest avoidingrepparttar 138959 following logical fallacies:

- Black/White: The black/white, or either/or, trick is making a statement that provides insufficient options to your argument. A common way this is used in advertising is by presenting two situations, one withrepparttar 138960 product andrepparttar 138961 other without. The one withrepparttar 138962 product shows circumstances thatrepparttar 138963 advertiser presumesrepparttar 138964 target audience would like to be in, and vice versa forrepparttar 138965 situation withoutrepparttar 138966 product.

- Genetic Fallacy: This fallacy makes a prediction about something based on where it came from or its origins. Such statements may indeed by true, but they need evidence as proof.

- Beggingrepparttar 138967 Question: This is making a statement that includes a premise that has not been proven, basically saying that something is simply because it is.

Cont'd on page 2 ==> © 2005
Terms of Use