Should You Submit your Web Site to Yahoo! ?

Written by Alan Grissett

By evenrepparttar most conservative estimates, Yahoo! isrepparttar 128342 single largest search directory in terms of overall quantity of searches. This is due to a number of factors including its early entrance ontorepparttar 128343 Web (1994),repparttar 128344 popularity of its value added services (e.g. Yahoo! Mail, Yahoo! Messenger, and My Yahoo!), andrepparttar 128345 overall quality of its directory listings. So what doesrepparttar 128346 large quantity of searches performed at Yahoo! mean for sites that are listed inrepparttar 128347 directory? It means that, with a good listing, a Web site can expect to receive a good amount of targeted, keyword-specific traffic. In fact, Yahoo! is so confident that it can generate traffic for Web sites that it now charges submission and annual listing fees for commercial sites listed in its directory. (Yes, you read correctly, annual listing fees).

Yahoo! uses human beings to organizerepparttar 128348 Web. These human editors find sites or review submissions, then, ifrepparttar 128349 sites are of sufficient quality, place those sites in one or more categories that are relevant to them. Beginning in November 2000, Yahoo! implemented a mandatory submission fee forrepparttar 128350 review of commercial sites. This fee only guaranteed that an editor ofrepparttar 128351 Business Express service, as it was then named, would reviewrepparttar 128352 site within seven business days. It DID NOT guarantee a listing inrepparttar 128353 directory, only that a site would be reviewed. Atrepparttar 128354 time, a lot of Webmasters felt that this was extortion, but for many businesses, it was a relief, becauserepparttar 128355 previous submission process had no specific time frame for review. In fact,repparttar 128356 average review time beforerepparttar 128357 introduction ofrepparttar 128358 Business Express service was two to three months.

The Web's Secret Traffic Source - the Open Directory Project

Written by Alan Grissett

The importance of having targeted traffic can't be understated, and search engines can be a great source of this traffic. The first search service covered in this series of articles is a directory known asrepparttar Open Directory Project, or ODP (

First, a little background onrepparttar 128341 Open Directory Project: The ODP is a Web directory, not a search engine, andrepparttar 128342 purpose ofrepparttar 128343 ODP is to list and categorize web sites. But unlike Yahoo! orrepparttar 128344 several dozen other directories that maintain a paid staff of reviewers, "the ODP is an Open Source inspired, volunteer managed initiative." In a nutshell, this means that human volunteers review, add, and removerepparttar 128345 listings of this directory. Potential editors can elect to review site submissions in categories related to their area of expertise or interest. In and of itself, this is a pretty remarkable method for reviewing sites, because it allows for those most knowledgeable in a given area to review sites submitted to that same area. From a Web site manager's perspective though,repparttar 128346 Open Source nature ofrepparttar 128347 search service itself isrepparttar 128348 main factor in its importance as a traffic source.

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