Should You Invest in a Paid Web Site?

Written by Rosanne Cohen

One ofrepparttar biggest misconceptions people have who market a product or business online is thinking that a free web site is just as good as a paid one. NOT TRUE!

Free web sites are fine for fun and games and there is a definite need for them onrepparttar 125204 Internet. But this is not so for serious-minded business people. Credibility is tantamount to doing business onrepparttar 125205 World Wide Web.

In order to establish credibility onrepparttar 125206 Internet, you would be much wiser to invest in a private paid web site whereby you are guaranteed that your web host will not "disappear" one day and take your business along with it.

A free web page/site gives your customersrepparttar 125207 impression and implies that your business is not that important to you. Would you want to do business with someone who cared so little about his business that he was not willing to secure his investment?

A free web site will also come with "strings attached." No company is going to give you a free web site without wanting "something" in return.

Companies that offer free web pages/sites will often require you to sign up for some other costly service and require you to let others post banner ads on your site which could ultimately cost you sales.

By having other banner ads on your web site, you stand repparttar 125208 chance of your customers clicking on those banners, never to return to your web page! Can you really afford to lose customers when you finally get them there? Web surfers don't hang around for long so you really need to have their undivided attention! Studies indicate that 60% ofrepparttar 125209 people who visit a web site will leaverepparttar 125210 site immediately if they see any advertising banners.

How to Create an Online Identity!

Written by Merle

Remember High School? There were kids that stood out,repparttar popular ones. Someone would speak their name and everyone would say "yea, I've heard about him/her". Popularity was everything. Well,repparttar 125203 times may have changed butrepparttar 125204 basic concept isrepparttar 125205 same. Popularity is alive and well onrepparttar 125206 Internet.

So what makes some businesses/people stand out online while others fade off intorepparttar 125207 Internet haze? There's a method to this madness and I'm going to explain it to you.

Pretend you were a resident inrepparttar 125208 XYZ community. Now how would you make yourself known as part ofrepparttar 125209 neighborhood? Maybe by associating with your neighbors, participating in community groups, maybe even running for council. You could stay home and just keep to yourself, but no one will know who you are or what you stand for. It'srepparttar 125210 same online.

The Internet may be a different kind of neighborhood, but it's still a community of people, and it functions onrepparttar 125211 same principals.

In order to get your business or name out there, you need to create a buzz. To create that buzz you need to get involved in various online activities. You should be doing some, or all ofrepparttar 125212 following on a weekly basis to get your name out there amongstrepparttar 125213 people.

1) Post to various web based bulletin boards

2) Publish your own Ezine/Newsletter

3) Make sure you include a script on your homepage that allows visitors to recomend your site to their friends with just a click. Referals from friends carry a lot of weight, so you really should be taking advantage of this one.

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