Should I Design In-House?

Written by Jake Gorst

Withrepparttar birth ofrepparttar 131834 commercial Internet many companies realizedrepparttar 131835 need to jump onrepparttar 131836 bandwagon and create a Web site. Rather than hire a design or advertising agency to create their site, they elected an employee or group of employees to go for training.

Inrepparttar 131837 mid-nineties these individuals would learn html programming and perhaps some basic Adobe Photoshop techniques. Byrepparttar 131838 late ninetiesrepparttar 131839 training may have involved any handful of html authoring software packages. Armed with their new technological know-how these employees went to work creating their company’s new Internet offering.

Some companies were quite successful atrepparttar 131840 task of designing in-house. Most were not. There are many reasons why these Web sites failed. Most failed because of a lack of understanding aboutrepparttar 131841 nature ofrepparttar 131842 Internet monster that had just arrived and so rudely jumped into everyone's comfort zone. Some maderepparttar 131843 mistake of thinking that they understood it based on knowledge of previous advertising and marketing venues. Others felt that they could tackle it because they hadrepparttar 131844 necessary technical knowledge.

To this day a large percentage of companies have not realizedrepparttar 131845 full potential ofrepparttar 131846 Internet because they assume too much and know too little.

You need to ask yourself, "Should my company design our Web site in-house?" This question may well be answered by considering another question: "Do we haverepparttar 131847 resources to do so?" Obviously those companies that tried and failed began by thinking that they were prepared. What did they do wrong?

Where didrepparttar 131848 responsibility land? In many casesrepparttar 131849 job of designingrepparttar 131850 site fell torepparttar 131851 corporate Information Systems department. It makes sense, doesn't it? These arerepparttar 131852 people that set uprepparttar 131853 desktop computers, configurerepparttar 131854 servers and runrepparttar 131855 network. Many in this department know how to program html, javascript, cgi, etc. Some may have a working knowledge of various database programs and can design a great back-end system.

The one thing that most IS departments lack, however, is someone that has studied psychological marketing and has a solid graphic design background. As a result,repparttar 131856 finished web site was unprofessional looking, difficult to navigate and hard to understand.

The Real Cause of SPAM - Open SMTP Relays

Written by Stephen Bucaro

---------------------------------------------------------- Permission is granted forrepparttar below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made andrepparttar 131833 byline, copyright, andrepparttar 131834 resource box below is included. ---------------------------------------------------------- The Real Cause of SPAM - Open SMTP Relays

By Stephen Bucaro

Email is transported acrossrepparttar 131835 Internet via Simple Mail Transfer Protocol (SMTP). SMTP relays email from server to server in route to your mailbox. When email arrives at your ISP's server, it is stored there until you download it via Post Office Protocol (POP3).

Smart businesses relay email only between SMTP servers within their company's domain. Email from outsiderepparttar 131836 domain can be deposited in your mailbox. But email from outsiderepparttar 131837 domain, that is not addressed to a mailbox withinrepparttar 131838 domain, is bounced back torepparttar 131839 originating domain with a Nondelivery Receipt (NDR).

Unfortunately, there are many incompetent system administrators that have configured their SMTP servers to relay email for everyone, not just those inrepparttar 131840 local domain. Spammers use these open relays onrepparttar 131841 Internet to send millions of unsolicited messages.

Stopping SPAM is not difficult. If every system administrator configured their SMTP servers routing restrictions to not relay email for everyone, spammers would not be able to steal server resources that we all pay for. These inept system administrators should learn how to specify which domains they will allow to relay messages through their servers.

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