Shopping Cart Abandonment Solved!

Written by Mike Banks Valentine

Imagine yourself atrepparttar local Sears carrying a shopping basket downrepparttar 109058 isles looking forrepparttar 109059 perfect gift for your spouse when you come to a great looking watch inrepparttar 109060 jewelry department. You know she'll loverepparttar 109061 design, but also know she has a curious allergy to white gold and call over a salesperson to ask them whatrepparttar 109062 bevel surround is made of. She reassures you that it's made of platinum so you cheerfully purchaserepparttar 109063 watch, smiling as you wander over to have it gift-wrapped.

Takerepparttar 109064 same scenario online and imagine you haverepparttar 109065 same simple question to ask someone. Now what? You most likely just abandonrepparttar 109066 shopping cart and leaverepparttar 109067 store because you can't imagine spending that amount of money without knowing whether your sweetie will break out in hives becauserepparttar 109068 white gold allergy affects her wrists so badly.

Abandonment of shopping carts online is blamed on everything from fear of using credit cards onrepparttar 109069 web to privacy concerns.

My theory is as follows: If you have any questions about any product or service you are purchasing online, ecommerce sites expect you to either look uprepparttar 109070 answer in their FAQ's (frequently asked questions page) or just search out their 800 number fromrepparttar 109071 site somewhere and call them yourself to find out. This can be a ridiculous process on some sites as they simply don't want to be bothered with expensive phone calls and leave their number off ofrepparttar 109072 shopping cart pages.

They don't want to devote customer service reps to those fickle shoppers that abandon online shopping carts at rates as high as 90% at some ecommerce sites. I'd propose that most online shoppers abandon those carts because they need to know something that could never be considered for those FAQ pages likerepparttar 109073 term ofrepparttar 109074 product guarantees or how longrepparttar 109075 battery life is. If there were a simple way to have your questions answered, I'd like to suggest that those shopping carts would rarely ever be abandoned.

I've foundrepparttar 109076 solution and can't believerepparttar 109077 brilliance ofrepparttar 109078 idea behindrepparttar 109079 answer to this thorny question. Customer clicks a button labled "CallButton" and gets a pop-up screen asking for their name and phone number so a representative can call them at their convenience to answer any questions and/or concerns!

They fill int their name and phone number and receive a polite response page custom designed to reassure them that they will be contacted how and when they would like to be by a person that can actually answer their question! No nasty telephone trees or automated callbacks, but a person fromrepparttar 109080 jewelry department that knows platinum from white gold.

Shopping for a Shopping Cart? Make Sure you Weigh your Options First!

Written by Merle

If you sell more than a handful of products on your website, you'll need to add what's known as a shopping cart. This is a function that allows your customers to pick outrepparttar items they want and send them to a "cart," which holds onto them until they're ready to check out. The program then totalsrepparttar 109057 order and adds any applicable taxes and shipping charges.

So how do you add a shopping cart to your site? There are three different options you can choose from.

1) Link out to a third-party service (hosted)

2) Buy your own software and do it yourself

3) Download a script and configure it to your needs

Let's examine each option separately andrepparttar 109058 pros and cons involved with each:


Third party cart services are easy to set up; you can be running in a matter of hours. They require no software to buy or install, but usually charge a monthly fee. Most include a secured server and a merchant account option, if you don't have your own. This is a relatively inexpensive solution for small businesses.


Free to try for 30 days then you pay 90.00 for 3 months, 150.00 for 6 months or 1 year for 249.00. Supports 1 to 10,000 products- No CGI to configure and you can use your existing merchant account.

2) FreeMerchant:

Prices range from 19.99 to 40.00 per month with a 30 day free trial. Build your store using their web based interface.

3) Yahoo Store:

You can't go wrong with Yahoo's expert reputation. Easy to build your store on their servers using a point and click interface. You can even upload your own images. Cost for up to 100 items is only 100.00 a month. You can also use your existing merchant account or apply for one through them.

4) Marketers Choice:

Believe it or not, this one is free. Supplied by Marketers Choice, this cart calculates totals, taxes, shipping charges and notifies you of new orders automatically. Followrepparttar 109059 wizard for easy set up. You need your own merchant account but they supplyrepparttar 109060 secured server. So what'srepparttar 109061 catch? they try to get you to upgrade to their 150.00 a year package, which is an option. If you continue to userepparttar 109062 free onerepparttar 109063 only trade off is they will display business related ads on all of your cart pages.

Cont'd on page 2 ==> © 2005
Terms of Use