First, what is point of Internet Marketing? You're trying to generate leads. That's it. Leads. On Internet today, there really are two basic ways of finding leads or having them find you. Either provide direct advertising, such as with PPC Google Ads, or PPC ads from other providers, or you can provide content on Internet and let Search Engines put you in their indexes so people searching for what you have can find you.

So there you go. What are basics?

o Find or

o Get Found

So let's say you have an Affiliate Internet Marketing Program. You can generate leads by creating ads to announce that you have an "Affiliate Internet Marketing Program." With PayPer Click (PPC) ad systems out there, you can advertise directly to people looking for what you have to provide and only pay for people that click on your ad.

Or, you can write articles about affiliate Internet Marketing Programs and let Search Engines index those pages so people searching for you can find you.

What's advantage of one over other? With PPC, you can use money to get top ranking for your ads. With content it's free but you have to be more patient. Many top Internet Marketers will use PPC to start traffic to their site and then turn it off when traffic from search engine results generates enough leads on its own.

Probably best source of information on Internet Marketing comes from Traffic Secrets program from John Reese. I received a bunch of DVDs, CD-ROMS, workbooks and a set of "blueprints" that I use for reference on a daily basis. I've watched DVDs serveral times and used information to consult others and have watched myself and my clients build a huge business through Internet Marketing. It's not a cheap program, but it was worth every penny and I wouldn't have paid double for it and still been happy.