Shooting and optimizing your internet images

Written by Steve Nichols

For corporate communicators brought up on printed publications,repparttar immediacy of on-line communications is a breath of fresh air. But just as we have had to adopt our writing style forrepparttar 144804 net, we should also be thinking differently about how we take and edit photographs.

Why? Internet and intranet images are used very small Ė often no bigger than about 250 pixels wide. This immediately throws up a problem. On printed pages where we had a whole page to play with we could afford to be clumsy with our cropping and composition. Not any more.

Photographers should adopt a different shooting style for intranet, one that involves much tighter composition and adherence torepparttar 144805 common shapes that are used.

Take a look at your on-line news service and you will see that most imagery tends to be landscape shaped. The more enlightened will have adopted portrait-shaped images too, which seem to giverepparttar 144806 viewer more to look at when placed alongside copy, while still leaving space for a decent column width for text.

But, with a few exceptions, I bet you donít use cut-outs, or full-screen shots that whackrepparttar 144807 reader right betweenrepparttar 144808 eyes. And you donít have too much room for picture stories that tellrepparttar 144809 tale across about 10 images either.

So what we need is a single image that has impact, even when only two inches wide.

The answer then is to brief your photographer carefully aboutrepparttar 144810 space you wish them to fill. If possible, show them a typical page or send a print-out. If you donít brief your photographer carefully how can you expect to getrepparttar 144811 results you require?

If youíre takingrepparttar 144812 pictures yourself then try to a) get a lot closer torepparttar 144813 action and b) compose your shots to maximizerepparttar 144814 area you have. I have one consultancy client who nicknamed me ďPhilrepparttar 144815 FrameĒ as apparently thatís all I kept saying to them! I donít care Ėrepparttar 144816 message seems to have struck home!

But how can you compose your shots better?

The first trick involves heads. If you are shooting a group of three or four people donít just line them up, stagger them so that their heads are closer together. The same with a shot of a couple. OK, it may feel a little strange for them to be so close to their neighbor, but you can lose that irritating space between their heads and so come up with a tighter image.


Written by Florie Lyn Masarate

A good print job is likely to catch peopleís attention. Some used words that attractrepparttar readers while others do it more convincingly with pictures. Graphic designs makerepparttar 144803 printed material more pleasing and more enjoyable while reading whatrepparttar 144804 contents are about.

For example, while browsing throughrepparttar 144805 net, these colored print outs catches your eyes. Even though you do not intend to see it, you got curious. You stopped and read through. It might even convince you if it is a promotional advertisement. If it is factual, then you get to absorb its meaning. Try browsing through printed materials, what isrepparttar 144806 first thing you see? Catchy headings, then pictures. You get to set asiderepparttar 144807 others that seem plain and bland.

Itísrepparttar 144808 same thing in brochures and pamphlets. Boring may berepparttar 144809 content butrepparttar 144810 colored prints made it not so boring inrepparttar 144811 eye ofrepparttar 144812 reader. They might even read it. Or consider what it says. All because ofrepparttar 144813 wonderful pictures.

Enhancingrepparttar 144814 color ofrepparttar 144815 printed materials is one ofrepparttar 144816 main objectives of a colored inkjet printer. Putting colors in designs does not mean altering its original shade or format. The colors have to be printed correctly to be able to maintainrepparttar 144817 original concept ofrepparttar 144818 image. Retaining its content while enhancing its color is one ofrepparttar 144819 primary objectives of color printing.

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