Shhhhhhh. LISTEN!

Written by Gloria Reibin


This time it was Tom Hanks' turn.

Bravo hosts a show called "Insiderepparttar Actor's Studio," which each week features an interview with a well known actor. No, you won't seerepparttar 127476 latest dirt hovering around their sexual life, or hear about their fight withrepparttar 127477 director. Instead you'll learn their insights onrepparttar 127478 craft of acting.

The Audience consists of students -- future writers, actors and directors -- currently enrolled inrepparttar 127479 Masters Program atrepparttar 127480 New School in New York City.

You can watchrepparttar 127481 show a hundred times with a hundred different actors. When asked byrepparttar 127482 moderator "What isrepparttar 127483 one piece of advice you can give to our students here?, they all sayrepparttar 127484 same thing. "Listen."

Listening isrepparttar 127485 key to success forrepparttar 127486 actor,repparttar 127487 director,repparttar 127488 writer.

Listening, too, isrepparttar 127489 key to success forrepparttar 127490 marketer.

Listening isrepparttar 127491 key to success forrepparttar 127492 human being.

"You convert yourself from a person who is pretending," Actor Hanks said "to a person who honestly is." Doesn't this remark apply to all areas of life?

What exactly is listening? Is it a function ofrepparttar 127493 ears? How many times have you had to ask "What did you say?" to someone afterrepparttar 127494 sound waves left their mouth, swept acrossrepparttar 127495 room or telephone and pounded on your eardrums? Isn't listeningrepparttar 127496 function ofrepparttar 127497 mind?

The actors will tell you that when they listen with their minds, they'll respond in a different and spontaneous way torepparttar 127498 other actors lines even though they already know what those lines will be! Listening involves taking inrepparttar 127499 face,repparttar 127500 body,repparttar 127501 environment ofrepparttar 127502 other person. Yes, it includes "listening" to body language.

More than one actor onrepparttar 127503 program like to tell stories about Jack Nicholson, a master at inducing spontaneity in his co-workers. No scene is ever playedrepparttar 127504 same twice -- even though his lines remain word for word.

Shirley MacLaine told about a scene in "Terms of Endearment" where Jack plays her neighbor. She knocks on his door; he opens it. Simple enough. But everytime she knocked, Jack would make sure that something unexpected would happen. One time he openedrepparttar 127505 door with a woman hanging onto his shoulder.

Directors need to listen (and that includes watching) their actors. They need to be attentive to everything happening onrepparttar 127506 set. They need to know when something is right and works and when something goes wrong. They need to listen to their photographer, their lighting people, their crew. Good directors sprouts eyes and ears in every part of their body.

Put A Friendly Face On Your Sales Proposition

Written by Grady Smith


Picture yourself walking intorepparttar local bookstore. You find a title you like, proceed torepparttar 127475 sales counter, and notice thatrepparttar 127476 clerk is hiding behindrepparttar 127477 cash register. Without ever seeing their face they run your credit card, place your purchase in a bag, and send you on your way.

Would you return to purchase your next book there?

Probably not. We like to be face to face when making our purchases. Seems to make us comfortable to actually seerepparttar 127478 face ofrepparttar 127479 person taking our money.

Unfortunately, online we canít process sales face to face with our customer. But there are some ways to easerepparttar 127480 transaction for potential customers intorepparttar 127481 online marketplace.

If a customer wants to see a face, then put a picture on your site. It givesrepparttar 127482 potential customer a picture of who it is thatís taking their money. I know it helps me to be able to put a face torepparttar 127483 words in a sales letter Iím reading.

In creating our friendly sales letter, we want to come as close as possible to representingrepparttar 127484 guy atrepparttar 127485 corner hardware store. We buy from him because he has a gentle smile. We know about his son thatís trying out for track next week. Through meeting him weíve learned that he plans to retire one day soon and travelrepparttar 127486 country with his wife in their motor home. These tidbits make us like him and bring our business to his store.

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