5 unorthodox email subject tricks -500% more responses! (c) Copyright S. Kumar 2002 http://www.learnhomebusiness.com If your email subject line doesn't get read -Nothing gets read!
And it is worse now!
**DoubleClick Q2 E-Mail Trends Report, published in September 2002, reveals that e-mail marketing click-through rates DROPPED in Quarter2-2002 to 4.9% from 6.8% in Quarter1-2002! These findings are based on 1.7 billion emails sent out by hundreds of clients. The report also reveals a bounce-back rate of 12.6%! -An all time HIGH in Quater2-2002.**
The writing on wall is clear! email marketing strategies has to be redefined and innovated.
And FIRST STEP begins with subject line! All hard work that you have put up in setting up your email becomes useless if it is deleted.
The 5 different methods listed here will add a strong psychological punch to subject line which will increase chances of your message getting opened!
These suggestions are based on Research Data and my own personal experience where I get a click-through ratio of over 8%.
*#1: Keep The Subject Line Short And Different:*
The shorter email subject line-the better. Add a little mystery to it. If possible associate it with money.
For e.g.: " John's $ 49.99 Refund! The above subject line is what I use after my 5th follow up for upgrading my eBook Deluxe version.
Inside body of message first sentence is exact 'refund message' he will be getting if customer choose for a refund after upgrading. I have been receiving a click through ratio of about 7.5 to URL, http://www.learnhomebusiness.com/upgradeglobal.htm
*#2: Innovative Personalization On The Subject Line:*
Note above subject line again! "John's $ 49.99 Refund!
If customer name is john, It is better to say "John's $49.99 Refund! --Than to Say, John your $49.99 Refund