Hi! My name is Janice Byer and I am owner of Docu-Type Administrative & Web Design Services (http://www.docutype.net). I am winner of several prestigious awards (information is on our website) and have a slew of happy customers, as testimonials on our site will attest to. My services are professional, creative and in demand. Now, wasn’t that easy? In one small paragraph, I have shamelessly self-promoted my business and it’s success.
I’ll admit it, I am addicted to shameless self-promotion, and why not? Who better to promote myself and my business than me? And, opportunity to talk about your business should be root behind every marketing effort you undertake.
Networking utilizes shameless self-promotion almost constantly. After all, when you visit a networking event, why are you there? To promote your business of course! And, when you are at a designated networking event, it is not time when you should hold back. Be shameless yet professional, and also be considerate of your fellow networkers. They are there for same reason you are. So, give them opportunity to shamelessly self-promote themselves.
Networking is “right time” to shamelessly self-promote. But, there are times when it is not appropriate. There is a time and a place for everything, including promoting your business.
For instance, if you are a member of a news or discussion group, there are generally rules against promoting your business, unless that is what list is for. So, don’t take advantage of captive audience or break rules. That can actually be bad for business.
However, some lists have designated days of week or month when you can shamelessly tell world about what you do and what you have to offer. This is time to show them what you’ve got.
Opportunities arise at various times when it is good to promote yourself and your business. For instance, I was with my daughter at library yesterday and woman there asked if I was excited about my daughter going into grade one and fact that she will be in school all day. This was perfect opportunity to tell her that I run my own home-based business and what I do.