Sex in Advertising: Does it Sell?

Written by Mark Levit


We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it effective?

Sex appeal can increaserepparttar effectiveness of an ad or commercial because it attractsrepparttar 100595 customer’s attention. It’s human nature to be curious about sex. A pair of long legs on a billboard is more likely to catch (and hold) a guy’s attention than a puppy, regardless of how cute it may be. Even women are drawn to them, perhaps withrepparttar 100596 desire of having goddess-like legs.

However, misuse of sex appeal can be costly. Many campaigns deemed offensive have started brand boycotts that affect sales and damage brand reputation. Abercrombie & Fitch has been involved in several scandals,repparttar 100597 latest from their most recent catalog entitled “XXX Wet, Hot Summer Fun.” On April 18, 2002, only a week afterrepparttar 100598 catalog hitrepparttar 100599 stores,repparttar 100600 Illinois State Senate passed a resolution condemning A&F’s advertising tactics. This resolution, backed by several nonprofit organizations, suggests citizens and shareholders boycott Abercrombie’s products and to take a stand againstrepparttar 100601 company’s marketing strategies. Although sexy images in catalogs are not at all uncommon, “XXX Wet, Hot Summer Fun” featured naked boys and girls frolicking in natural settings. Not quite appropriate for an apparel catalog targeted at teenagers.

Sex in advertising has stirred controversy for many years, an advertiser must be careful when incorporating it in a campaign. Great advertisers consider not onlyrepparttar 100602 attention-getting power of an advertisement or commercial, but also what kind of emotional response it provokes in customers. Studies show thatrepparttar 100603 attractiveness ofrepparttar 100604 endorsing model provokes positive responses. Nudity and graphic erotic content, while still increasing consumer’s attention, doesn’t really generate positive feelings among viewers. In other words, advertisers must be careful to avoidrepparttar 100605 “cheap shot,” which may negatively affect a brand’s image.

CityCrybs.com Offers Free New York Apartment Advertising for 7 Days

Written by Gea Elika


New York, NY February 16, 2005 -- CityCrybs™, New York's fastest growing marketplace for New York apartment rentals and sales, is now offering a free 7 day trial for a limited time only, with no obligation! Rent or Sell your New York apartment within 7 days and it’s free.

Advertising Real Estate with New York’s favorite marketplace is quick, easy and effective. In real time, landlords, agents and brokers can post and manage property listings with up to 5 photographs and 1 floor plan. Your ads are posted instantly! CityCrybs™ offers multiple levels of advertising for homeowners to licensed real estate companies.

Disenfranchised withrepparttar status quo, CityCrybs™ has created a site that benefits bothrepparttar 100594 realtor andrepparttar 100595 consumer. Its innovative approach centers on creating a community that realtors, sellers, buyers, and renters can trust. Each member of this community can expect quality assistance in their individual needs as well as an innovative and streamlined approach to solving all their housing needs.

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