1. Splash pages
Most of time splash pages are uncalled for. There are only a handful of reasons why you may ever need to use a splash page on your website but these reasons don’t seem to apply to most of splash pages you can see on Internet. The worst example of a splash page is when a company creates a page and adds their logo with no content. They may also add a ‘click here to enter’ button link when there is no reason to have not entered already.
If a website was a printed brochure then it may be fine to put a company logo on front cover with no text to accompany it - however on Internet it is a bit of a no-no. Print and web are different mediums and as such require different approaches.
I say get to point and get to point fast, as you only have about 8 seconds to impress typical visitor so you don’t want to throw obstacles like splash pages in their way.
2. Create large file size Flash Intros
Its ill advised to put a heavy loading flash movie right at top end of a website, especially if you actually want people to read pages on your site. A flash intro can look impressive but used irresponsibly can alienate a proportion of users. Even for those interested in motion graphics novelty will likely wear thin after a couple of viewings so you need to offer a skip intro button if you use a Flash Intro Movie.
At same time you can make sure you do get value from any Flash motion graphics you commission. Think of a flash movie more as a commercial and they become more useful tools. Get intro made as a general purpose sales movie and you can put it on CD ROM or include it as part of any online or mailing list promotion.
3. Make pages full of exceedingly small text
Really small text is an often ignored but growing problem. Webmasters can spend time and effort creating content for their website, upload it to web server so world can see what they have to say, but then they decide to show it in a tiny font size.
There is a simple rule here; text needs to be easy to read if you want people to absorb your message. It’s respecting user to provide any content you wish them to read in a size that is suitable for web. Font size 2 would be smallest size you would want to use. If your target audience is over 40 then it is recommended font sizes are increased to point size 3. Do not assume your website visitors all carry a magnifying glass with them - keep body fonts at a sensible size.
4. Very long or complicated enquiry forms
Most folks have a million and one things to do, and one big reason people like using Internet is to SAVE TIME – so bare this in mind.
Whilst website owners need to capture a certain level of customer info on lead generating websites, visitors like things to be quick, easy and simple. So an online form with 25 mandatory input fields so a user can make an enquiry is not a good idea.