Seven Ways to Recycle Old Articles

Written by Jessica Albon


Seven Ways to Recycle Old Articles Copyright 2003, The Write Exposure

Are you writing articles for your monthly newsletter only to publish them once and never use them again? Successful writers resell their articles multiple times for maximum exposure. Why don't you maximize your exposure, and put those articles to work for you by exploring your reprint options.

Reprint them on your website. This will help you build a substantial content base. Your website can also providerepparttar perfect place to expand your articles or provide links to further resources.

Get them published. Does your industry have a regular newsletter that might want to use some of your articles? What about consumer publications? Do any come to mind that might be interested in a piece you’ve written?

Offer to let others reprint them. Say you’re an insurance agent with lots of articles about auto insurance. Offer to let a local car lot reprint your articles on their website or in their newsletter. Be sure to include your copyright notice, a brief bio and contact info!

Put copies in your publicity package. When you’re filling a request for info, pull relevant newsletter articles for inclusion. You might also want to include information on howrepparttar 120991 recipient can subscribe.

6 Steps To Get "Slightly" Famous

Written by Steven Van Yoder


A few years ago, Bruce Smith experienced a slowdown in his Salt Lake City-based travel agency. Airlines had eliminated his sales commissions. The recession and recent terrorist attacks also took a toll. And becauserepparttar travel industry was ultra-competitive, he knew he had to find ways to distinguish his company from thousands of other travel agencies.

Then, he had a fortunate accident. His wife asked him where they would celebrate their first wedding anniversary. When he gave her a blank look, she set about planning a trip-but wouldn't tell him what she was planning. Because he enjoyedrepparttar 120990 mystery leading up torepparttar 120991 trip, andrepparttar 120992 hints his wife gave him, he repackaged his travel service as The Veiled Voyage, selling 'destination unknown' vacations to couples and others.

Smith's clever branding strategy was a hit. It not only helped him create a unique and memorable brand, but also made him 'slightly' famous.

Now, most of Smith's business comes through referrals from happy clients who eagerly tell their friends about The Veiled Voyage. He's regularly featured in newspapers, magazines and radio programs and was even invited to speak at a national travel conference. Moreover, he's been able to extend his brand with a major grocery store chain through a lucrative co-branding relationship that has further expanded his company.

The 'Slightly' Famous You

Some business owners attract clients and customers like magic. They do not cold call or rely on advertising. Yet they're regularly featured in newspapers and magazines and get invited to speak at conferences. Everyone knows their name, and they get allrepparttar 120993 business they can handle.

It's almost as though they were famous.

In fact, they are, but not inrepparttar 120994 way movie stars and athletes are famous--they're just slightly famous. Just famous enough to make their names come to mind when people are looking for a particular product or service. They get more business - not only more, butrepparttar 120995 right kind of business - and they don't have to work so hard to get it.

Want to join them and enjoy this ideal state of affairs, where customers come to you? You can, but it may require a new way of thinking and a new marketing strategy. Although their efforts take different forms, underlying them all are six basic principles.

1. Targetingrepparttar 120996 best prospects

Slightly famous entrepreneurs focus their marketing to targetrepparttar 120997 best prospects.

Alex Fisenko is known inrepparttar 120998 world of coffee as 'the Dean of Beans.' The 60-something coffee expert started his first espresso shop inrepparttar 120999 1960s. Since then, he's focused his energies and now sells his expertise on launching a successful coffee business to aspiring entrepreneurs. Alex conducts coffee shop seminars and sells a training course called 'Espresso Business Success.'

His Web site, www.espressobusiness.com, generates thousands of dollars a month in products sales and consulting engagements inrepparttar 121000 United States, Thailand, South Korea, Belgium, Saudi Arabia, and Barbados. 'By targetingrepparttar 121001 best prospects, I now make more money through book sales and consultations than when I ran coffee shops,' says Fisenko.

2. Developing a unique market niche

Small businesses with a 'slightly famous' strategy establish themselves within a carefully selected market niche that they can realistically hope to dominate.

Dan Poynter, for example, is a successful self-publisher who started writing books about parachuting and hang-gliding over thirty years ago. Though it might sound as if his audience would be too small to generate significant sales, he knew his market and where to find them. Best of all, he hasrepparttar 121002 market all to himself!

Rather than try to fight for attention in general bookstores, he sold books to skydiving clubs, parachute dealers, andrepparttar 121003 U.S. Parachute Association. He developed a reputation in skydiving circles, and has enjoyed steady sales of his books for more than three decades.

3. Positioning your business asrepparttar 121004 best solution

Positioning is about identifying a key attribute of your company not offered by competitors and that is clearly valuable to your target market.

When Harry Shepherd started his bookkeeping service a few years ago, he realized that he was in competition with dozens of other bookkeepers selling essentiallyrepparttar 121005 same thing. To stand out, he mastered a popular accounting program and marketed himself as a 'QuickBooks Software Training Consultant.'

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