Seven Ways to Put Your Business Online And The One Guaranteed Way to Do It at No Cost

Written by Jeff Beale


Ever since businesses realized thatrepparttar Internetrepparttar 132474 ultimate resource to reach more people in less time for less than most other marketing mediums, business owners have been asking how can I get my business online and thus inrepparttar 132475 global marketplace. This question was answered with many solutions to include “my son took a web class in school, he can do it”. Well let’s look atrepparttar 132476 seven different ways to put your business online andrepparttar 132477 pros and cons of each.

Do It Yourself

The first way would berepparttar 132478 obvious, to do it yourself. If you have technical knowledge and time on your hands then this is a great way to put up a site that suite your business.

Pros:

• Save money by not paying someone else to do it for you • Maintain full control of your site • Sense of pride in what you have accomplished

Cons:

• Many business owners lackrepparttar 132479 technical knowledge to effectively develop allrepparttar 132480 necessary components of their web site. • Many business owners lackrepparttar 132481 knowledge of how to write effective web copy that encourage sales as well as will be optimized for search engine. They are not versed in layout designs that increase accessibility and functionality. • They do not have hours invest in research, development and implementation of a business web site due to they must run their business so they put together a rush project. • Many business owners do not know how to effectively marketrepparttar 132482 site afterrepparttar 132483 design.

Results:

In most casesrepparttar 132484 results arerepparttar 132485 business owner builds a site that brings no results. The site is a creation that onlyrepparttar 132486 owner appreciates. Due torepparttar 132487 lack of expertise and time they miss many critical elements in their site. So thoughrepparttar 132488 price was not much more than registration of a domain name, purchasing of software, hosting fees and time, I costrepparttar 132489 owner thousands in loss time and sales.

Friend and Family

Many business owners have friends and family that have some web design experience but few have people in their circle that have a full understanding of developing a business site and how it interacts online.

Pros:

• The price of designingrepparttar 132490 site will be minimal • You have someone with some technical knowledge to design and maintain your site • You have a personal bond withrepparttar 132491 designer

Cons:

• Since this is for a friend or family and is not a high paying or no paying job many friends and family take their time and do not putrepparttar 132492 same effort if it were a full paying job. • The knowledge ofrepparttar 132493 friend of family may not be much more thanrepparttar 132494 business owner sorepparttar 132495 development of good copy and functional design will be lacking. • Afterrepparttar 132496 design is completerepparttar 132497 job is done. There are no further marketing ofrepparttar 132498 site.

Results:

In most casesrepparttar 132499 results arerepparttar 132500 same asrepparttar 132501 results of ifrepparttar 132502 business owners would have done it themselves. With outrepparttar 132503 expertise in web design and Internet marketingrepparttar 132504 site brings no results thus waste valuable time and money.

Templates and Sitebuilders

Templates and template driven site builders arerepparttar 132505 newest trend in web design. There are numerous sites that business owners can go to and download a template or go through an easy step by step process which will put them online in a matter of minutes.

Pros:

• Usually low priced and sometimes comes with hosting • Fast design turn around time. You can have your site uprepparttar 132506 same day • Visually appealing design that is structured properly by a professional designer • Easy to put in your information and publish • You have control overrepparttar 132507 site and can freely make changes

Cons:

• Nonexclusive- This means that you will not have a unique site. You will have a site that looks just like many of your competitors. Being in business you know how important it is to be unique. *Some template designers will offer exclusive rights for a nominal fee. • You must provide sales copy • They do not optimizerepparttar 132508 site for your company • There are not means of getting targeted customers to come to your site afterrepparttar 132509 design is published.

Results:

The results tend to be slightly better with template driven sites due torepparttar 132510 web site layout is visually appealing and structure is functional. The challenge is still to get people to come and by from your site. This still is placed onrepparttar 132511 ability ofrepparttar 132512 business owner.

Directories

Many business owners rely on online directories to place their contact information and a brief description of what they offer. This is fairly inexpensive but you are relying onrepparttar 132513 merit that that site has many visitors interested in your offering and you have little competition on that site. Freelancer or Employee

Gain an edge by viewing your competitors source code

Written by Burke Ferguson


Doing business online is alot likerepparttar brick and mortar business is, but with alot less steps and hassles,... well kinda anyways.

Now there are quite a few advantages to an online business vs a brick and mortar business; like we don't commute, well maybe a 30 second one ownrepparttar 132471 hallway, we don't pay building rent, we don't have employees, while except mayberepparttar 132472 virtual ones.

But, one advantage that's quite unique online is that we can sorta "spy" on our competitors a bit more easily.

Now don't get me wrong, I'm not advocating any wrong doing here or anything UNethical or anything like that, and I'm certainly NOT saying to "steal text"(plagiarize) or anything like that.

All this is, is a simple little method that's quite common to see how our competitors do things,...repparttar 132473 ability to be able to look "into" their websites. Inrepparttar 132474 Search Engine Optimization field, it's often done to see how and where others place their keywords, their tags, descriptions, etc. etc..

I'm simply talking of viewingrepparttar 132475 HTML code that makes uprepparttar 132476 webpages,... now anyone can do this, if they are somewhat familiar with their web browser. And it basically worksrepparttar 132477 same for both browsers; IE and Netscape.

Now, for someone looking at this forrepparttar 132478 first time, all they will probably see is a lot of letters, symbols, text, etc. but for someone with a more basic knowledge of HTML, it can be quite amazing and rewarding in knowing how to "read it."

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