Two. Speak to groups about your expertise. You may be a guest speaker for a large association or group, or you may form your own seminars and workshops, where people come to hear your expertise. During each meeting, pass clipboard that asks your audience for their email addresses. In return, you will send them pertinent information. Be sure to put your Web URL in plain sight. You want these people to visit your Web site, first to see your expertise, then perhaps to buy products.

Three. Promote your eMag on your web site. Visit many sites and take from them what will make your pages zing.

I notice a pablum approach upon visiting many sites. One sign on "Home" page simply said, "Subscribe to my free ezine." Is that enough to make you buy?

Instead, use passion approach. For my new web site, I submitted this blurb to my Webmaster: Finish, publish, and sell your book fast! Receive free articles, tips and resources in FREE monthly eMag "The Book Coach Says."

Nearby in a box, I shared benefits of subscribing what reader will get. I shared how my service/products are unique remember "Fast" tag in my services and books? Write your eBook or Other Book Fast! Follow your lines with "click here." Your visitors need explicit directions.

There are two different forms of HTML ezines. HTML = HyperText Mark-up Language - basically it's language of World Wide Web. It's there, even if you don't know it's there. The end result of this "code" is a web page you view through your email program.

There are three types of ezines (at this time). Text ezines, those of you who remember typewriters, look like they've been typed. A simple HTML ezine contains color, bold, italics, and bullets and is created right in your email program. More complex HTML ezines contain graphics and are created as web pages. When you receive an ezine that contains color or pictures, that's an "HTML" based ezine.

It's very easy to make an HTML ezine if you know how to code HTML or have a web design program, or have a web design program (or webmaster). If you're designing an HTML ezine for your business, then branding is important. So use your webpage as your template. This way your newsletter and your website look consistent.

If you use an email list hosting service for your ezine, make sure you pick one that "strips" HTML emails. Then individuals can choose to receive "text only" emails from you even though you've sent out an HTML version. The service actually "strips" HTML codes and graphic codes from your email. Many services offer this stripping feature. However, in order to use it, you have to go to their site and register your email address. Then as part of registration process, they ask you to choose between text only and HTML.

There are services that will read information from subscribers and automatically set them up for HTML or text only emails based on what ISP (Internet Service Provider) or DSL (Digital Subscriber Line) service they use. For a list of service suggestions (I haven't used all programs mentioned) go to tap here

The secret about HTML ezines is that all graphics are linked from your website to your ezine and are not attached to your email. The problems with HTML ezines are...