I was thinking about business
other night, which is not a surprise, since I think about business all
time! However, I was remembering my Dad telling me about starting his business. He decided to go into
automotive parts business right after
war. He decided on this particular type of business because it was right after
Depression. No one could afford to buy new cars then and they needed parts to fix
ones they had. Seeing a need and
fact that there was no parts store in his town, he thought this would be
perfect time to try it. He worked many, many hours every day. It was hard to get
parts, too, so he had to make friends with
companies' parts salesmen and work his way on their supply lists.
He also had to go to mechanics and let them know he was in
automotive parts business and tell them he would give them good service and good deals if they would buy parts from him. They would call him at 4 in
morning to get 2 spark plugs and he would get up and go down to
store just to sell them
spark plugs, hoping they would appreciate
extra service and come back
next time they wanted something. He did this for years. I remember many nights when
phone would ring and I would hear my Dad leaving to go to
store.
Did he make it into a successful business? You bet he did! His business grew so much that he outgrew
building he was renting and bought property and built his own store. He also added a service shop and hired 4 excellent mechanics to service cars and trucks. And he added an automotive paint center where he mixed and sold paint for cars and trucks.
And through it all, he kept his integrity and honesty. He one time drove 50 miles to give a man $10, because he overpaid for a part. People knew to go to him if they wanted a fair deal. They also knew that if they bought a part from him and it didn't perform like it was supposed to, he'd take it back and refund their money even if
factory wouldn't let him send it back. The customer was number ONE.