Seven Search Engine Similarities

Written by Judith Tramayne-Barth

It's true -- search engines are a royal pain when you try to optimize your web pages for them but you can reducerepparttar pain by analyzing their similarities.

==> Similarity #1

Search engines do not like frames so don't use them or put in repparttar 128369 < no frames > tag.

==> Similarity #2

Titles should have key word in it and not be longer then 75 characters. Less is even better. Make sure your title starts withrepparttar 128370 key word if you can.

==> Similarity #3

Each web page should have a different key word inrepparttar 128371 title but be part of a theme. Search engines look for consistent keywords throughout your site.

For instance, < title >Golf tips by Butch Harmon at < itle > on one page, < title > Free golf putting tips by David Leadbetter at < itle > on another page or even < title >Golf products to improve your golf game at < itle> on a third page. Each title hasrepparttar 128372 word golf sorepparttar 128373 search engine spider knowsrepparttar 128374 site must pertain to golf -- which it does. Hey, nobody ever accused these robots of being smart.

==> Similarity #4

Meta name description and keyword tags are accepted by some but not all; therefore, keep your description to a minimum length andrepparttar 128375 keyword tag to only one or two. Spend your time on a pithy, short one line description sentence which includes your keyword atrepparttar 128376 start ofrepparttar 128377 sentence but will also enticerepparttar 128378 person viewing to click onrepparttar 128379 link.

==> Similarity #5

Search engine spiders or robots likerepparttar 128380 keyword or phrase at repparttar 128381 top of your page betweenrepparttar 128382 < h > < / h > codes. So make surerepparttar 128383 first table cell on your page has your pithy one line description in it usingrepparttar 128384 opening and closing < h > tags.

Meta Tags Are Not A Magic Solution

Written by windsong


Meta tags are useful in getting better listings inrepparttar search engines. However, not all search engines support meta tags. This means that some search engines ignore them. But include meta tags in your document forrepparttar 128368 engines that do use them. It will significantly increase your rating.

There are many, many different meta tags. The only ones you need to be concerned with arerepparttar 128369 "description" and "keyword" tags. (And "title" tag, of course.) The description tag provides a summary which appears when your page comes up on a search. Without this "description"repparttar 128370 search engine will create one. It will generally userepparttar 128371 first few lines of text atrepparttar 128372 top of your page. Meta tags are to be placed insiderepparttar 128373 head tags. Here is what your meta tags should look like:

Web Site Utilities for Webmasters< itle> <META NAME="Description" CONTENT="Utilities for every webmaster who wants to optimize their web site pages."> <META NAME="Keywords" CONTENT="web site utilities, webmaster utilities, web site opitmization"> </head><p>Search engines that read everything on your page will include alt tags and links to a banner that is at<IMG height=12 src="/the2.jpg" alt="repparttar 128374"> very top of your page. This is why it is not a good idea to have a banner at<IMG height=12 src="/the2.jpg" alt="repparttar 128375"> top. The beginning of your page should be a title (use keywords here) and text. The first paragraph should be heavy with keywords, but not so heavy as to make it difficult to read or understand. You want to work<IMG height=12 src="/the2.jpg" alt="repparttar 128376"> keywords in so it sounds natural for them to be there. <p>If your site is heavy on graphics and short on text, then you need to use meta tags. Otherwise, you have very little chance to come up on<IMG height=12 src="/the2.jpg" alt="repparttar 128377"> search engines. Consider<IMG height=12 src="/the2.jpg" alt="repparttar 128378"> meta tags as tools that make up for a lack of text on your site. Your best option, however, is to have a site that is heavy in content and text. You will not only get a better ranking in<IMG height=12 src="/the2.jpg" alt="repparttar 128379"> search engines, but you will please<IMG height=12 src="/the2.jpg" alt="repparttar 128380"> people who visit your site. After all, isn't this<IMG height=12 src="/the2.jpg" alt="repparttar 128381"> name of<IMG height=12 src="/the2.jpg" alt="repparttar 128382"> game?<p>"Keywords" tags provide keywords for<IMG height=12 src="/the2.jpg" alt="repparttar 128383"> search engine to associate with your page. It gives your page a chance to come up if someone is searching for one or more of your keywords. Choose your keywords carefully. Try to imagine what<IMG height=12 src="/the2.jpg" alt="repparttar 128384"> searcher will enter for their search. Do NOT use keywords that are not relevent to your site. Many people think that because "sex" is one of<IMG height=12 src="/the2.jpg" alt="repparttar 128385"> most common keywords used for a search, that it is good to include it in their keyword list. This is just another form of spam. Don't do it. You could get a lot of hate mail. Key words should always be two or more words, in other words, key phrases. If you only use single keywords you are likely to get lost in<IMG height=12 src="/the2.jpg" alt="repparttar 128386"> crowd. For example, if you have a site that specializes in 'free business opportunities', list that as a keyword phrase instead of listing each word ie: free, business, opportunties. It is not likely that someone looking for 'free business opportunities' is going to type in just 'business' into their search. Can you imagine all<IMG height=12 src="/the2.jpg" alt="repparttar 128387"> sites that would come up if that were<IMG height=12 src="/the2.jpg" alt="repparttar 128388"> case? You would be lost in<IMG height=12 src="/the2.jpg" alt="repparttar 128389"> crowd. Be specific with your keyword phrases. Put yourself in<IMG height=12 src="/the2.jpg" alt="repparttar 128390"> place of<IMG height=12 src="/the2.jpg" alt="repparttar 128391"> person doing<IMG height=12 src="/the2.jpg" alt="repparttar 128392"> search. What are they likely to type in as their search? <br><br></font></td><!-- google_ad_section_end --></tr><tr><td>Cont'd on page 2 ==<a class="mlink" href="2-Seven_Search_Engine_Similarities-28369.htm">></a></td></tr></table><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 728; google_ad_height = 90; google_ad_format = "728x90_as"; google_ad_channel ="8831454965"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src=""> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td> </td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3"> © 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params =; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? 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