Seven Marketing Questions You should ask before you get a 10 Year Old to build Your Website

Written by Greg Chapman


Copyright 2005 Empower Business Solutions

Google tells us there are 4 billion websites- almost one for everyone onrepparttar planet. And today you have decided to make it 4 billion and 1. So, do you think- “If I build it, they will come?” seriously? It ain’t going to happen, unless you stand out. So do you think your 10 year old nephew who can code html (which I believe they now learn in pre-school, just after they have donerepparttar 145282 alphabet) is going to make your siterepparttar 145283 next eBay? Let me give you a few questions to ask yourself before you double his pocket money.

1. What isrepparttar 145284 purpose of your website? In business, there are three main types of websites: •the brochure site •the lead generator site •the online shop

The brochure site is an online support to your offline marketing. You will refer to it in your ads, because you pay for ads byrepparttar 145285 square inch, and acres are cheap onrepparttar 145286 internet. You will refer to it in your Yellow Pages ads, your business cards and your brochures. An online presence will give you a credibility that your competitors without a website (getting fewer every day) don’t have. But inrepparttar 145287 end it is just an online version of a tri-fold a printer might do for you. There is nothing wrong with a brochure site, if this is all you want in your marketing plan.

The next step up is a lead generator site. Unlike a brochure site, you want it to generate business on its own. You want people to find your site while browsing onrepparttar 145288 internet, and having seen your site, feel compelled to call or email you. After that contact is made, hopefully a sale will follow.

The last option is that your website is a storefront where visitors to your site can actually purchase products and services. In other words, after finding your site, and viewing your content, they are compelled to “click here” to make a purchase.

There is a fourth type of website-repparttar 145289 vanity site. But financial rewards are rarely connected to this type of site.

Of course a website may be a mixture of these three (or four) types, but unless you have defined your business model,repparttar 145290 purpose of your site, it will be a waste of electrons.

2. How will people find your site? You already know there are 4 billion sites, sorepparttar 145291 likelihood that a buyer will find it by chance are somewhat remote. And if you calculatedrepparttar 145292 cost per lead on that basis, you would never build such a site. Your business website exists only for one purpose, to make you money- irrespective ofrepparttar 145293 business model. It must pay its way. So if no-one visited your site, why would you pay for it to exist?

Therefore, you must have a strategy to ensure people know your site exists and that there is a reason they should visit it. How can you do that? There are two basic strategies, offline and online.

An offline strategy is based on all your offline marketing- ie advertising, public relations, networking and cold calling. In every case you would refer leads to your website where they can find out more about what you can do for them, and why they should choose you. Your website would build on your offline promotions giving further details of your service, educating your customer and creating credibility for your business.

An online strategy will be built around visibility. The key elements of this are: •Search Engine Optimisation •A strategy to get links to your website •Online advertising

3. What are you going to do to make visitors linger at your site? The average website visit is 68 seconds. How many widgets do you expect to sell in that time? You must have a strategy to make people linger at your site, get to know you and seerepparttar 145294 value you can give them.

The three secrets for making people linger are CONTENT, CONTENT, CONTENT.

UNDERSTANDING MLM MATRIX PLANS

Written by Judy Thompson


Copyright 2005 Judy Thompson

If you are already involved in, or are contemplating a business using network marketing or multi-level marketing (MLM) as your marketing strategy,repparttar better you understand it,repparttar 145281 wiser and more successful you will be.

Network marketing companies select a certain type of compensation plan for different reasons. In this article I want to give an overview ofrepparttar 145282 “matrix.”

What distinguishesrepparttar 145283 matrix compensation plan from other plans? It is a limited width plan. The width generally ranges from 2 to 5 people onrepparttar 145284 distributor’s first level. As more people enroll, they go under those first level people. If, for example, there were 3 first-level people, there could be 9 people onrepparttar 145285 second level, and 27 people onrepparttar 145286 third level, etc. Thus, an organization could conceivably grow into hundreds, or even thousands of people. The company promotingrepparttar 145287 products or services will determine how many levels deep they will pay. The company will pay you a certain percentage ofrepparttar 145288 product purchases for each person in your downline. If you have a downline of only a few people, your bonus check will not be very big. If you grow into hundreds or thousands of people under you, then you will be paid a lot more.

A matrix plan allows for “spillover.” Spillover occurs when someone not enrolled by you is placed in your downline, and thus, has “spilled over.” This can be a neat, exciting thing to happen to a new distributor. It should never be counted on asrepparttar 145289 primary means to build a downline. In fact, probablyrepparttar 145290 majority of people in a matix plan will never receive “spillover” from their upline. To be a beneficiary of “spillover” you have to be inrepparttar 145291 right place, under an upline member who is doing quite a bit of recruiting. However, it can be a very helpful thing to someone who is serious about building an organization.

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